Digital Marketing Manager
LOCATION
Melbourne, FL (Hybrid work location)
QUALIFICATIONS
Bachelor's degree in Marketing, Communications, or a related field preferred; 3-5 years of digital marketing experience, expertise in social media, SEO, PPC, content creation, and local marketing strategies.
RESPONSIBILITIES
Manage and grow social media accounts, develop digital marketing strategies, optimize SEO and PPC campaigns, analyze performance using analytics tools, create engaging content, and implement local marketing initiatives.
INDUSTRY
Retail (Furniture & Home Decor)
SHORT DESCRIPTION
Seeking a Digital Marketing Manager to lead social media growth, SEO improvement, and PPC campaigns for Atlantic Fine Furniture, enhancing local marketing efforts in Melbourne, FL.
Job Title: Digital Marketing Manager
Location: Melbourne, FL
Job Type: Full-time
Company: Atlantic Fine Furniture, a small, locally-owned and operated furniture store
Job Requirements:
- Expertise in Social Media Marketing: Proven track record in managing and growing social media accounts for businesses, particularly in the furniture or home decor sector. Must have deep knowledge of platforms like Facebook, Instagram, Pinterest, and LinkedIn.
- SEO Mastery: Demonstrated ability to improve organic search rankings through on-page and off-page SEO strategies. Experience with keyword research, content optimization, and analytics tools required.
- PPC Campaign Management: Skilled in creating, managing, and optimizing PPC campaigns, including Google Ads and Bing Ads. Must be adept at budget management and achieving high ROI.
- Digital Marketing Strategy: Ability to develop and implement comprehensive digital marketing plans that align with business objectives. Experience in email marketing, content marketing, and affiliate marketing is a plus.
- Analytics and Reporting: Proficient in using analytics tools (e.g., Google Analytics, FB Insights) to track performance, interpret data, and adjust strategies accordingly.
- Content Creation: Excellent writing skills for creating engaging and SEO-friendly content. Experience in visual content creation or coordination for social media and marketing materials.
- Local Marketing: Knowledge of local SEO and marketing strategies to target the Melbourne, FL community effectively.
- Technical Skills: Familiarity with marketing automation tools, CRM systems, and basic web design principles.
- Education: Bachelor's degree in Marketing, Communications, or related field preferred.
- Experience: At least 3-5 years of experience in digital marketing, with a portfolio showcasing successful campaigns.
- Soft Skills: Strong communication, project management, and team collaboration skills. Ability to work independently in a fast-paced, small business environment.
- Local Residency: Preference for candidates living in or willing to relocate to Melbourne, FL.
To Apply: Please submit your resume, cover letter, and examples of your work (portfolio) to sales@atlanticfinefurniture.com.
Atlantic Fine Furniture is an Equal Opportunity Employer committed to diversity in the workplace. We look forward to your application.
Job Type: Full-time
Pay: $64,463.00 - $70,302.00 per year
Benefits:
- Employee discount
- Flexible schedule
- Paid time off
- Professional development assistance
Schedule:
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 3 years (Required)
Ability to Commute:
- Melbourne, FL 32901 (Required)
Ability to Relocate:
- Melbourne, FL 32901: Relocate before starting work (Required)
Work Location: Hybrid remote in Melbourne, FL 32901
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