Digital Marketing Manager

Blazy Susan, a fast-growing, dynamic and innovative player in the cannabis industry, is seeking a highly skilled Digital Marketing Manager to join our team. This role is ideal for a creative and strategic thinker with a deep understanding of digital tools and tactics along with changing digital marketing trends. The candidate will be responsible for developing and executing digital marketing strategies to enhance our brand presence, engage our audience, and drive sales across digital channels.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive digital marketing strategies that align with our brand goals and the unique dynamics of the cannabis industry.
• Content Creation: Oversee the creation of engaging and compliant content for various digital platforms including social media, blogs, emails, and our website.
• Market Analysis: Conduct market research to identify trends and insights in the cannabis industry, using data to inform marketing strategies.
• Data Analysis: Collect, analyze and report data to inform decisions within the marketing department.
• SEO and SEM: Manage SEO and SEM campaigns to increase online visibility and organic traffic. Work with our Agency partners to drive results.
• Social Media: Develop and manage our social media team & agency partners to ensure consistent brand messaging and engagement with our community.
• Email Marketing: Apply skills in design and email A/B testing to drive revenue growth through B2B & DTC email channels.
• Analytics and Reporting: Utilize analytics tools to track campaign performance, providing regular reports and insights to optimize strategies.
• Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources for maximum ROI.
• Collaboration: Work closely with the sales and product teams to align marketing strategies with business objectives.
• Compliance: Ensure all digital marketing activities comply with industry regulations and standards.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital marketing, experience in the cannabis industry a plus.
• A minimum of 2-3 years managing teams to achieve goals.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Experience with SEO, SEM, social media, email marketing, and analytics tools.
• Exceptional communication and writing skills.
• Ability to work in a fast-paced and evolving industry.
• Knowledge of ecommerce platforms & marketplaces: Woocommerce, Hubspot, Amazon, Etsy, etc.
• Strong analytical skills to evaluate end-to-end customer experience across multiple channels.
• Creative thinking with an eye for design.
• Knowledge of cannabis industry regulations and compliance standards a major plus.

Why Join Blazy Susan?

• Be part of a vibrant and innovative team in the exciting cannabis industry.
• Opportunity for growth and development in a fast-paced environment.
• Competitive salary and benefits package, including a generous PTO and Hybrid-Remote Work policy (after introductory training period).
• A creative and collaborative work culture.

How to Apply:

To apply for this position, please submit your resume and a cover letter explaining why you would be a perfect fit for this role at Blazy Susan. Applications should be submitted on Indeed and/or sent to zach@blazysusan.com

Job Type: Full-time

Pay: $85,000.00 - $105,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Hybrid work schedule

Schedule:

• Monday to Friday (Some days WFH)

People with a criminal record are encouraged to apply

Work Location: In person

Job Type: Full-time

Pay: $85,000.00 - $105,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply

Work Location: In person