Digital Marketing Manager

SUMMARY Overview of the position

This is the ideal position for someone who has a passion for sports and/or entertainment and loves both the creative and strategic sides of marketing. This position will be accountable for conducting brand campaigns as well as digital marketing efforts to reach new demographics and develop new collectors. The right candidate will have proven digital marketing experience including proficiency in digital metrics and measurements. The position is a full-time, in-house position based on the company’s headquarters in Carlsbad.

ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned.

Digital Advertising

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Develop brand campaigns, evergreen product campaigns, event pre-promotion and educations and awareness campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights, including A/B testing.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Work closely with product and marketing coordinators to create campaigns and excitement that
• Collaborate with Social & Content Marketing manager to develop content for paid campaigns and boost successful organic social content.

Website

• Develop website strategy, customer journey
• Plan, manage and deliver content
• Maintain website information to ensure up-to-date and correct and links all active and directing to correct locations.

Email Marketing

• Develop email marketing strategy, content and coordination which includes but is not limited to, database growth, lead generation, and automated campaigns.

Reporting

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) specifically including Google Analytics reporting.

INTERACTION

This position will interact closely with the Director of Marketing, Marketing Managers, Community Coordinators and Product Managers, along with other related staff members and key external parties.

EDUCATION/YEARS EXPERIENCE

• Bachelor’s Degree with emphasis in Marketing or related field or equivalent experience
• Expert knowledge of current social media platforms and trends
• Proven experience in copywriting, content planning and creation

REQUIREMENTS - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

KNOWLEDGE, SKILLS, AND ABILITIES

• Expert knowledge in all relevant social media platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, Discord, etc
• Experience working within website Content Management System
• Experience developing email marketing and CRM strategy
• Budget Management experience
• Excellent knowledge of Google Analytics and reporting on marketing initiatives.
• Knowledge of best practices using Reels, Stories, Live, etc
• In-depth understanding of digital marketing trends and pop culture
• Creative eye for copy, video and design, and experience working with designers
• Excellent planning, organization, and workflow management skills
• Intelligent, organized and motivated self-starter who can work independently
• Excellent oral and written communication skills
• Ability to work in a fast-paced environment, multi-task and manage deadlines
• Familiarity with licensed collectibles, trading cards and/or games a plus
• Strong ability to lead and work within teams
• Must be responsible, dependable and ethical