Digital Marketing Manager

Are you passionate about sports and driven to make a difference? We’re looking for talented and motivated individuals to join our team. Whether on the field, in the office, or behind the scenes, your work will help shape the future of gymnastics across the United States.

We are currently hiring a Digital Marketing Manager. Reporting to the Chief Communications and Marketing Officer, the Digital Marketing Manager develops strategy for USA Gymnastics’ integrated marketing efforts in event marketing, E-commerce, and all areas of broader digital marketing. The Manager executes, is the marketing subject matter expert, and leads integrated paid, owned, and earned marketing campaigns with a heavy concentration in cost-effective digital marketing.

ESSENTIAL DUTIES & RESPONSIBILITIES

· Plan, manage, and execute integrated marketing campaigns to drive engagement and revenue, with heavy emphasis on cost-effective online event ticket and merchandise sales.

· Explore legacy tactics to support these campaigns when appropriate (broadcast, print, OOH as well as PR and influencer engagement).

· Employ data analytics to report and track results; modify tactics based on analysis

· Maintain an integrated marketing calendar for relation promotions, email blasts, organic social media and paid social to drive sales

· Develop and execute retargeting campaigns

· Manage paid media marketing budget

EDUCATION AND QUALIFICATIONS

• Bachelor’s degree, with a major in marketing, sports management, communications, public relations, or a similar area of study
• 3-5 years of relevant experience with demonstrable results driving revenue through marketing efforts, especially digial marketing
• Strong knowledge and proficiency in developing and delivering successful digital marketing campaigns including but not limited to owned channels (website, social media, email), paid social, display ads, paid search, remarketing and affiliate marketing
• Highly skilled in SEO, Google Analytics, CRM, data management and data analysis
• Strong project management skills
• Analytical mind, with a passion for measuring data, while being able to communicate insights to internal non-expert audiences
• In-depth knowledge of digital marketing trends
• Strong written and verbal communication skills

At USA Gymnastics, we are committed to creating a diverse, equitable, and inclusive environment where everyone is respected and valued. We are dedicated to providing equal opportunities for all, regardless of race, ethnicity, gender, age, religion, disability, or sexual orientation. We seek to create a workplace that reflects the rich diversity of the members we serve and encourage candidates from all backgrounds to apply.

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Indianapolis, IN 46204