Digital Marketing Manager
LOCATION
Remote
QUALIFICATIONS
Bachelor's degree in marketing or business, 8-10 years of experience in Digital Marketing, experience with SEO/SEM, email, social media, and display advertising campaigns, and knowledge of website and marketing analytics tools.
RESPONSIBILITIES
Plan and manage the organization's website, troubleshoot Wordpress issues, ensure website security, monitor SEO and web traffic, create email campaigns, design social media strategies, generate and share content, and implement new features for brand awareness.
INDUSTRY
Digital Marketing
SHORT DESCRIPTION
As a Digital Marketing Manager at Dycom Industries, you will support online marketing strategies to drive brand growth and consistency across the enterprise.
- Remote
- Weekly Paychecks
- Paid Time Off, Parental Leave, and Holidays
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- 401(k) w/ Company Match
- Stock Purchase Plan
- Education Reimbursement
- Legal Insurance
- Discounts on gym memberships, pet insurance, and much more!
- Plan, implement, manage, monitor, and upgrade the organization’s website, as well as all participating subsidiaries and content development, once the website has been created
- Respond to and troubleshoot all Wordpress website issues - including maintaining all plugin updates - across the enterprise with ATLAS team
- Ensure website security and efficiency by conducting regular test plans, in coordination with the IT Security team
- Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards
- Monitor SEO and web traffic metrics
- Create strategies to implement outbound email campaigns, A/B test and automate responses
- Design and implement social media strategy to align with business goals and set specific objectives and report on ROI
- Generate, edit, publish and share engaging content on a specified cadence working with Director and Graphic Designer as well as subsidiaries, presidents, VPs and business development (e.g. original text, photos, videos and news)
- Communicate with followers, respond to queries in a timely manner, monitor customer reviews and oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions and stay up to date with current technologies and trends in social media, design tools and applications
- To be 18 years of age or older
- Authorization to work in the United States for this company
- 8-10 Years of experience in Digital Marketing
- Bachelor degree in marketing or business
- Experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Experience in optimizing landing pages and user funnels, A/B and multivariate experiments, ad serving tools, and setting up/optimizing PPC campaigns on all major search engines
- Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Knowledge of video and picture editing software such as Adobe
- Able to juggle multiple projects at the same time with incredible attention to detail and strong problem solving skills
- Experience with CMS (for example Word Press), HTML, CSS, and JavaScript development and constraints
- A full understanding of all social media platforms and knowledge of content management systems
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Tailor Your Resume to Match this Job!
Share with Friends!
Similar Jobs
Deloitte
Eileen Fisher
DISH
Keysight Technologies
Cumulus Media
DISH
Brooklyn SolarWorks
Savas Health