Digital Marketing Manager

R10060380 Digital Marketing Manager (Open)

Location:

Radnor, PA (Airgas HO) - Management - Digital & IT Airgas

How will you CONTRIBUTE and GROW?

The Manager, Digital Marketing is an integral role in the team and will lead strategic planning and execution of a variety of initiatives. The individual will focus on delivering results for paid search, other types of digital advertising, marketing automation, cross channel initiatives, vendor promotions, and market segment pilot opportunities. This role will be part of a larger digital marketing team and will partner with analytics, email, and other teams to deliver omnichannel, coordinated plans that align to organizational goals and create measurable results. You will manage the health of our digital marketing initiatives and own the process start to finish. You will also be responsible for cultivating a collaborative working relationship with many teams - the broader digital teams, regional teams, IT, leadership and more.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Regional Advertising Strategy & Execution

• Carefully consider marketing requests and new opportunities from regional stakeholders with the goal of recommending strategies that you will execute in order to achieve the team’s goals

• Collaborate with regional teams, field sales and other individuals to translate ideas into effective digital programs

• Act as the key point of contact and expert for the local listings platform including information maintenance, platform optimization and reporting & analysis

• In partnership with an external agency, manage local digital marketing campaigns to achieve defined goals and meet budget requirements

• Meet regularly with regional leadership and sales/marketing associates to present results, gain approval for implementation of new tactics and answer questions related to digital marketing

National Advertising Strategy & Execution

• Determine the most effective digital tactics to employ to reach campaign goals and use tools, benchmarks and prior campaign performance to forecast (model) the expected results to provide a data-driven recommendation to stakeholders

• Collaborate with Marketing Operations and Creative teams to ensure brand guidelines are upheld and that the messaging and creative will lead to successful campaign outcomes

• Flawlessly execute campaigns across platforms (SEM, programmatic, content marketing, etc.) or seamlessly though marketing automation

• Work with the Sr. Manager, Digital Marketing to ensure revenue efficiency and budget governance for individual campaigns and entire programs

• Utilize a tracking code framework to monitor results, including identifying any unexpected behaviors or other trends that may arise and report results with a “storytelling” approach

• Transform analytical insights and reporting data into actionable optimizations, which can be shared and used to suggest A/B tests or further enhancements for continuous performance improvement

Digital Marketing Initiative & Advocacy

• Demonstrate a passion for digital marketing in the planning and execution of campaigns as well as in monitoring trends and opportunities that would evolve our response strategy to competitive landscape and related market shifts

• Drive internal best practices for digital marketing campaign execution

• Provide recommendations to marketing leadership on how to expand digital marketing capability, reach and effectiveness using a combination of internal talent, skills, tools and platforms and outside partners, technologies and solutions

PERSONAL CHARACTERISTICS:

• Self-starter with a passion for digital marketing

• Organized, detail-oriented and can easily adjust to changing priorities

• Ability to not just pull reports but interpret data and make recommendations for improvement

• An inclination to continuous improvement which drives strategy recommendations and delivers results

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Are you a MATCH?

REQUIREMENTS:

• BS degree in Marketing or related field

• Minimum of 5+ years’ work experience in marketing/digital

• Prior experience with local advertising and/or local listing management

• Prior experience with a marketing automation platform

• Strong digital marketing competencies and a proven ability to run digital marketing campaigns that deliver meaningful marketing and business results.

• Thorough understanding of brand awareness and direct response marketing as it relates to paid search and display media planning

• Strong analytical and problem-solving skills.

• Outstanding interpersonal skills: decisive and action-orientedHighly analytical and detail-oriented with strong Excel skills.

• Self-motivated and self-directed; conscientious approach to work assignments; enjoys operating at a fast pace while staying flexible to shift tasks frequently.

• Able to manage multiple projects and succeed in a fast-paced environment by working independently and as a member of cross-functional teams to meet project objectives.

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We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, vacation, sick time, floating holidays, and paid holidays for full-time employees.

We provide a progressive parental leave package for our eligible Airgas parents, offering generous paid time off for the birth or placement of children, including 14 weeks of paid child birth benefit for birth mothers on leave, as well as paid parental leave benefits for other associates.

Additionally, we offer our employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for employees’ dependents, and an Airgas Scholarship Program for dependent children.

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Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

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Equal Employment Opportunity Information

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company’s written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request.

Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at us-accommodationrequest@airgas.com .

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