Digital Marketing Manager

Full Time • San Bernardino, CA, United States of America

85,000 - 95,000 (Yearly) Added 4 hours, 2 minutes ago

Summary

LOCATION

San Bernardino, CA (Hybrid Role)

QUALIFICATIONS

Proven experience in digital marketing, strong understanding of social media advertising platforms, experience in affiliate marketing, proficiency with marketing analytics tools, excellent organizational and project management skills, strong communication abilities, and creative problem-solving skills.

RESPONSIBILITIES

Plan and manage digital marketing campaigns, maintain marketing assets library, analyze campaign performance, coordinate and develop affiliate marketing strategies, recruit and train new affiliates, monitor affiliate activities, and foster relationships with affiliates.

INDUSTRY

Apparel and Fashion Retail

SHORT DESCRIPTION

Seeking a results-driven Digital Marketing Manager to enhance digital marketing efforts, manage social media advertising, and optimize performance in collaboration with external partners and affiliates.

Job Title: Digital Marketing Manager

Location: San Bernardino, CA (Hybrid Role)

About Us

We've partnered with a leading retailer in the apparel and fashion industry who is seeking a results-driven and creative Digital Marketing Manager to join their team.

Position Overview

The ideal candidate will work closely with their external Google Search agency and affiliate marketing partners while managing in-house social media advertising. This role is perfect for a detail-oriented professional passionate about driving impactful campaigns and optimizing performance.

Key Responsibilities

Digital Marketing Campaigns:

Plan, create, and manage engaging digital marketing campaigns across multiple channels.
Collaborate with internal and external teams to align marketing strategies with business goals.

Marketing Asset Management:

Collect, organize, and maintain a library of marketing assets for various campaigns.
Ensure all assets align with brand guidelines and campaign objectives.

Performance Analysis:

Measure and analyze the performance of digital marketing campaigns using key metrics and tools.
Generate actionable insights to optimize campaigns and improve ROI.

Affiliate Marketing Management:

Coordinate with the affiliate company to develop and execute affiliate marketing strategies.
Recruit, onboard, and train new affiliates to expand the affiliate network.
Monitor affiliate activities, ensuring compliance with guidelines and optimizing performance.
Maintain strong relationships with affiliates, providing ongoing support and fostering collaboration.

Qualifications and Skills

Proven experience in digital marketing, with a focus on campaign management and performance analysis.
Strong understanding of social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).
Experience in affiliate marketing, including recruitment, performance tracking, and strategy development.
Proficiency with marketing analytics tools (e.g., Google Analytics) and performance tracking platforms.
Excellent organizational and project management skills.
Strong communication and relationship-building abilities.
Creative problem-solving skills with a results-oriented mindset.

Why Join?