Digital Marketing Manager
LOCATION
Santa Monica, CA
QUALIFICATIONS
Bachelor's Degree in Marketing or related field, 5-7+ years of digital marketing experience, strong understanding of SEM, SEO, social media marketing, and excellent communication skills.
RESPONSIBILITIES
Lead the development and execution of the company’s digital marketing strategy, manage budgets, track performance, collaborate with various teams, and stay updated on industry trends.
INDUSTRY
Real Estate Investment and Property Management
SHORT DESCRIPTION
Seeking a Digital Marketing Manager to drive impactful digital strategies across all channels, enhance brand presence, and contribute to the firm's growth within a creative team environment.
The William Warren Group is a privately held, institutional real estate investment, development, acquisition and property management firm based in Santa Monica, CA. Since its inception in 1994, its focus has been on investments in major metropolitan markets across the United States that offer significant cash flow, revenue growth, and long-term capital appreciation opportunities. The company focuses on delivering exceptional customer service, introduces progressive thinking and technology to the market, and maximizes profitability for investors, all within a fun and inspiring team environment.
When you join our family, you are tapping into the power of a different kind of brand. We seek motivated individuals who can contribute to our evolving culture. If you want to be a part of a creative, inspiring, and collaborative environment, you are in the right place. Ready to create the extraordinary? Come join us to take your career to new heights and make it an awesome work life!
How You’ll Make a Difference
We’re looking for a rock-star digital marketer with a “no excuses, get out and do it” adventure seeker attitude that is driven to make an impact and build a meaningful career. If you are looking for a new opportunity to be challenged daily and join an awesome team - let’s chat. We are seeking a Digital Marketing Manager that will be responsible for planning, development and, execution of the company’s digital strategy across all sub-brands and channels. A leader who can balance the creative and analytical sides of building brand and store-level campaign digital strategy while wearing multiple hats to flex both strategically and tactically. This position reports to the Vice President of Marketing and will work very closely with the Digital Marketing Director and Field Marketing team, as well as, partnering to support the business needs of the organization working closely with the Operations, Data Intelligence, Revenue Management and Asset Management teams.
- Partnering with the VP of Marketing to develop the long-term digital strategic vision, and to communicate, track and measure progress. This includes managing digital agencies, freelance contractors, analytics tools and reporting.
- Designing and overseeing all aspects of our digital marketing strategy including the marketing database, email, content, SEO, and paid media (i.e. paid social, PPC/C2C, display, etc.) campaigns.
- Developing and monitoring brand and store-level campaign budgets.
- Preparing accurate reporting on our marketing campaign’s overall performance. Identify opportunities to enhance existing reporting to meet the evolving business needs.
- Coordinating with advertising and media experts to improve digital marketing results.
- Identifying the latest trends, best practices and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic, lead generation and conversion goals, and target audience(s).
- Working with the marketing team to brainstorm new and innovative growth strategies.
- Facilitate CRM strategy and engage in customer journey mapping to maximize customer lifetime value strategies.
- Manage day-to-day key performance indicators that drive consumer insights; analyze, interpret and report business results on an ongoing basis.
- Demonstrate a commitment to WWG and StorQuest® core values.
Please note that you may be asked to perform a variety of duties from time to time, which may not fall strictly in your job description. For a variety of business, safety, and technical reasons, it is necessary that all positions at WWG maintain a high level of flexibility in reference to duties you will be expected to perform.
What Makes this Opportunity Awesome
- Make a difference and have a positive impact.
- Take the lead on team initiatives, learn new skills, build your management capabilities, and take advantage of the many growth opportunities.
- Contribute creatively to the organization’s success by generating new and useful ideas
About You:
- Education: Bachelor’s Degree in Marketing, business or a related field from an accredited 4-year institution required
- Experience: 5-7+ years of digital marketing experience for a global or national brand. Self storage, real estate, retail or hospitality industry experience preferred.
- Strong understanding of SEM, SEO, social media marketing, email and content marketing.
- In-depth experience with Google AdWords, Google Analytics, Meta/Facebook Ads, lead generation and conversion optimization, website design and development related to campaign tracking/analytics and mobile.
- Excellent communication skills (verbal and written) including active listening.
- Relationship skills: ability to develop and sustain cooperative working relationships – both internal and external.
- Organizational skills/Multi-tasking: Exceptional time management and organization skills with the ability to allocate one’s time effectively, work under pressure, and meet tight deadlines; ability to handle multiple demands and competing priorities; ability to prioritize workload; and an ability to work at a detailed level.
- Proven skills in contributing to the development of company objectives and achieving desired goals.
- Strong accountability combined with strong work ethic and enthusiasm for teamwork
- Energetic self-starter with an ability to thrive in a fast pace environment.
- Intrapersonal: A willingness to learn in a dynamic environment that includes new ideas and innovation, intellectually curious, adaptable and ambitious.
Computer Skills:
- Superior Microsoft Office (PowerPoint, Excel, Word) skills required
At The William Warren Group, we believe in the talent of our people. It is our passion and commitment to excellence that drives our vast portfolio of properties to succeed. We take pride in all that we do and all that we represent. It is what makes us uniquely WWG. Ready to create the extraordinary? Come join us!
Additional Perks for eligible employees:
Medical, Dental and Vision
401(k) with Matching Contributions
Paid Time Off (PTO)
Holiday Perks
Performance-based Bonus
Teambuilding Events & Activities
Employee Assistance Program
Pet Insurance
The William Warren Group and StorQuest say NO to drugs
Equal Employment Opportunity ?WWG is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. WWG is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
To learn more about our awesome company check us out on www.williamwarren.com and to apply visit www.williamwarren.com/careers
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