Digital Marketing Manager

Inspectorio is seeking an innovative and forward-thinking Digital Marketing Manager to lead our digital marketing strategy and execution. This role is ideal for someone with a B2B SaaS background who is passionate about AI and modern marketing methodologies to drive demand generation, optimize performance, and scale marketing efforts in a fast-paced, high-growth environment.

You will bring hands-on experience in planning and executing SEO strategies, optimizing paid digital marketing programs, managing email and social channels, and leveraging strong data analysis and reporting skills to drive results. You will have the opportunity to redefine how we approach demand generation and audience engagement in today’s AI-led marketing environment. Collaborating closely with our brand, product marketing, and revenue operations teams, you will implement cutting-edge strategies that elevate our brand and drive measurable results.

At Inspectorio, we are redefining digital marketing through innovation and cutting-edge technology. This role offers you the chance to lead transformative initiatives, embrace AI-powered strategies, and contribute the company’s success. If you are ready to push boundaries, take ownership of implementing transformative AI solutions, and make an impact, we want to hear from you!

• SEO and CRO Strategies: Lead SEO strategies that address modern-day priorities for search, conduct competitor analysis, and support on-page optimization to improve organic performance and conversions.
• Social Media and Content Automation: Manage organic and paid social media channels to build audiences and drive engagement. Be the driving force behind Inspectorio’s voice on social platforms like LinkedIn, and build strategies to get our message to the right audience.
• Email Marketing Excellence: Develop and execute multi-touch email campaigns using marketing automation platforms, with a focus on personalized messaging for target audiences. Build segmented nurture programs to move leads through our marketing funnel and keep them engaged along the buyer’s journey.
• Paid Digital Strategy: Plan and execute paid digital marketing strategies, including search, display, and retargeting. Monitor and analyze performance to maximize efficiency and scalability.
• Analytics and Reporting: Own reporting and data analysis to generate insights on campaign performance, user behavior, and ROI. Drive effective decision making to optimize performance across marketing channels and programs.
• Trend Monitoring: Stay ahead of digital marketing trends, particularly in AI applications, to recommend innovative solutions for enhancing our strategies and maintaining a competitive edge.

• Proven experience in B2B SaaS demand generation with a strong emphasis on AI-powered marketing solutions.
• Expertise in paid search, social media advertising, and SEO, with hands-on experience in integrating AI technologies.
• Strong analytical skills with proven record of using insights for impactful decision-making
• Ability to craft and optimize marketing strategies across key channels: SEO, SEM, email, social media, and owned media.
• Exceptional communication skills to effectively collaborate with executives, peers, and cross-functional teams.
• Passion for innovation and a proactive mindset to enhance marketing performance and scalability.

Preferred Qualifications:

• Background in supply chain SaaS marketing or related industries.
• Certifications in digital marketing or AI technologies.

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  Unlimited Annual Leave: We prioritize your well-being and trust you to manage your time.
• ️ Flexible Working: Whether from home, a coffee shop, or our global hubs, work where you're most comfortable.
• Project Ownership: You get to lead the initiatives you're passionate about, professionally or socially.
• Grow with us: We're invested in your personal and professional development.
• Global, diverse, and innovative team: Be part of a welcoming community from 30+ countries, where unique perspectives drive innovation.
• Feel at home: Work closely with colleagues who value your voice, share our E.A.C.H. values, and help you be the best version of yourself.
• Celebrate together: Enjoy remote and hub company and team events that strengthen our bonds and build a fun culture.

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  EXCELLENCE: We pursue mastery and craftsmanship. "Good enough" is our enemy. We have a thirst and desire for knowledge. There's always an opportunity to be better.
• AUTONOMY: We act independently when recognizing opportunities for improvement. We seek guidance and clear goals instead of orders. We self-assess the quality and impact of our work.
• COURAGE: We share our opinion, even if it's uncomfortable. We are candid with colleagues. We are willing to experiment and try something new, even if we're not sure it will succeed.
• HUMBLENESS: We crave opportunities to learn from the people around us. We leave our egos outside the office. We focus on listening to other perspectives.