Digital Marketing Manager

Full Time • Plano, TX, United States of America

79,352 - 100,267 (Yearly) Added 1 day, 13 hours ago

Summary

LOCATION

Plano, Texas (Global role with collaboration across various regions)

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or related discipline, 4+ years of digital marketing experience, preferably in healthcare or medical devices, and 3+ years executing content marketing plans.

RESPONSIBILITIES

Develop strategic digital marketing plans, serve as the in-house expert for digital marketing, optimize the company's website, analyze and improve search rankings, manage social media channels, lead digital project management, collaborate on product launches, track KPIs, ensure compliance with regulatory requirements, and manage vendor relationships.

INDUSTRY

Medical Devices and Healthcare

SHORT DESCRIPTION

The Digital Marketing Manager will develop and execute global digital marketing strategies to enhance brand awareness, drive engagement, and support revenue growth for Argon Medical.

Company Overview::

Argon Medical is a global manufacturer of specialty medical products, headquartered in Plano, Texas. Argon offers a broad line of medical devices for Interventional Radiology, Vascular Surgery, Interventional Cardiology and Oncology. Argon’s brand is recognized for best-in-class products that improve patient outcomes via percutaneous, image-guided procedures. Our values describe what we believe in and how we operate. These values are our moral compass which guide our decisions and define the deeply held beliefs and principles of our organizational culture. Argon Medical is a family of individuals united by a mission and culture which continue to grow stronger every day.

Position Overview::

The Digital Marketing Manager develops and executes the global digital marketing strategy to drive awareness, engagement, and revenue growth. Collaborates with marketing teams worldwide to identify market opportunities and create impactful campaigns. This role involves crafting, deploying, and optimizing digital content to address key business priorities.

What you will do::

Develop strategic digital marketing plans (including inbound marketing strategy, content strategy, paid media strategy, and others) that drive demand and achieve global business goals.

Serve as the in-house subject matter expert for digital marketing, including websites, social media, email marketing, search engine marketing, and paid media.
Own all digital channels, applying best practices and brand guidelines to maximize engagement and present a uniform brand globally across all outlets with target audiences.
Analyze, maintain, and improve the company's website, developing templates, assets, and integrations for an elevated user experience.
Lead efforts to analyze and improve organic search rankings.
Maintain social media channels for the company and key employee(s), including executing strategy, editorial content, interactions and responses with customers.
Serve as primary project manager for digital projects, including new channel launches, new websites, and new paid media campaigns.
Collaborate, propose and execute digital tactics for product launches and campaigns with product and clinical experts.
Assist global colleagues with expanding digital capabilities and campaigns within their respective regions.
Develop, track and report key performance indicators (KPIs) for digital channels and campaigns, then provide insight to maximize digital effectiveness.
Understand and comply with corporate governance, U.S. Food and Drug Administration (FDA) regulations and regulatory requirements, including obtaining necessary approvals.
Manage agency and vendor relationships, including managing SOWs, budgets, and invoicing.

Skills for Success::

Bachelor's Degree in Marketing, Communications or business related discipline.
4+ years of digital marketing experience preferably in healthcare, medical device or pharmaceutical marketing.
3+ years executing content marketing plans to include best practices in social media, email marketing, SEO, dynamic/video content, and editorial planning.
Excellent communication and organizational skills.
Must possess exceptional attention to detail skills.
Ability to work cross functionally with other departments to achieve business objectives.
Ability to travel up to 10%

Tailor Your Resume to Match this Job!

Apply

Share with Friends!