Digital Marketing Manager, Aws Segments Marketing

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience in audience segmentation and targeting
• Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments.
• Excellent analytical skills with a focus on performance tracking and data-driven decision-making.
• Strong project management and organizational skills to handle complex workflows.
• Collaborative mindset with experience working across departments to drive joint initiatives.

Would you like to help software companies (ISVs), startups, and small businesses accelerate and maximize their success using the cloud? Amazon Web Services (AWS) is on a hunt for a Digital Marketing Manager to be part of a team that’s shaping the future of how AWS connects with key customer segments.

This role is ideal for a data-driven digital marketer with a passion for developing sophisticated targeting, segmentation, and user experience personalization strategies for key stages of the customer lifecycle. Your work will be crucial in supporting our teams gain deeper understanding in our marketable customer database, model audience segments and set up relevant customer cohorts using the latest marketing technology solutions to drive personalized experiences across channels, ultimately maximizing the ROI of marketing investment in customer acquisition and growth.

With a deep understanding of UI/UX, analytics, responsive design, web and email marketing strategies, you’ll continuously enhance the digital audience journey for senior decision-makers. You’ll also work with third-party digital experience tools and cross-functional teams to implement new capabilities.

Key job responsibilities

• Partner with teams across AWS to implement new marketing technology capabilities and feature upgrades on AWS digital channels to optimize audience journeys and continously improve the customer experience.
• Handle integrations between website properties, CRM, customer data platforms, and marketing automation systems, such as Salesforce, Adobe Experience Manager, and Marketo.
• Implement necessary tracking mechanisms and analyze data patterns to gain a deeper understanding of customer behavior.
• Support and enable campaign teams in utilizing marketing technology and tools to raise the bar of our customer marketing programs, and share best practices around audience targeting, segmentation, and personalization.
• Articulate insights and recommendations to stakeholders, and implement data-driven optimization.

About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

• Experience in multi-territory campaign management
• Expertise in automation, and campaign management tools (e.g. Marketo, Salesforce).
• Experience working in the cloud industry
• Experience working in global teams

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.