Digital Marketing Manager-Digital And Social Media-Mount Sinai Hospital-Full Time-Days in New york

Description

Position Title:

Digital Marketing Manager-Digital and Social Media-Mount Sinai Hospital-Full Time-Days

Position Summary:

The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/she must be able to own the development, implementation and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross-functional teams to create and execute data-driven campaigns that align with the Health System’s strategic goals and strengthening its reputation as preeminent in the areas of health care, medical education, and scientific research.

Responsibilities

Project Management and Stakeholder Relationships

Build and maintain effective working relationships with departments throughout the Mount Sinai Health System.
- Serve as the primary point-of-contact between the Digital Marketing Department and service lines providing strategic guidance and leading day-to-day project management and workflow.
Performs the overall day-to-day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints.
Responsible for project documentation including project plans and status reports.
Collaborate closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Email Marketing,
Content Management, and Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas.

Digital Marketing Campaigns

Develop and implement comprehensive, targeted, digital campaigns to support Hospital or service line business objectives ensuring they are in line with the larger Health System’s mission, priorities and goals.
Partner with Mount Sinai’s agency partners and stakeholders to develop, implement, track and optimize digital marketing campaigns to drive traffic and conversions.
- Campaigns may include pay-per-click (PPC) campaigns, programmatic and retargeted display ads, and social media ads
Use analytics tools (e.g. Tableau and Marchex Dashboards) to track and report on campaign performance
- Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
- Manage campaign performance reports and share results with leadership regularly
Manage budget associated with digital marketing campaigns for assigned areas

Website Management

Collaborate with colleagues throughout the Health System to ensure digital marketing best practices are being implemented on the website, templates and navigations are providing an ideal user experience
Work with stakeholders and internal editorial team to translate basic science, clinical, and education news into compelling content for website and other digital properties.
Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for service lines and departments.
Partner with the creative team to ensure the website highlights the breadth of diversity within the health system – in who we are and who we serve.

Training and Compliance

Stay ahead of industry trends by maintaining a thorough understanding of best practices, new tools, relevant industry benchmarks, and KPIs.
Ensure all digital marketing activities comply with healthcare regulations (HIPAA).

This serves as a guideline for the role and is not an exhaustive list. Additional duties may be assigned to achieve the Health System’s objectives.

Qualifications

Education Requirements:

BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required.

Experience Requirements:

Seven plus years of demonstrated work experience in -advertising, marketing communications, or related field
Experience in health care marketing is a plus
Strong sense of urgency and ability to manage details while responding to changing priorities and feedback
Excellent written and verbal communication skills
Strong understanding of SEO, SEM, display, paid social, and other marketing tactics
Experience in developing, writing, and presenting integrated marketing strategies
Demonstrated experience conceptualizing and executing successful marketing campaigns

General Skills:

Demonstrated project management skills including planning, scheduling, meeting deadlines, and working with team members and outside vendors to complete projects on time and within budget.
Strong project management skills and experience
Ability to thrive in a fast-paced, high-energy environment
Ability to set priorities along with a sense of urgency
Ability to extract meaning and suggest strategic action items from data and metrics
Innovative and creative thinking balanced with practical big-picture thinking
Organized and meticulous attention-to-detail with strong tactical execution and an overall passion for continual improvement
Consultative and collaborative style with a results-driven approach
Ability to influence and manage change in a positive and collaborative manner

Compensation Statement

The Mount Sinai Health System (MSHS) provides a salary range to comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for this role is $79,720.00 - $119,580.00 Annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Non-Bargaining Unit, 565 - HSO Digital and Social Media - MSH, Mount Sinai Hospital

Employer Description

Strength Through Diversity

The Mount Sinai Health System believes that diversity, equity, and inclusion are key drivers for excellence. We share a common devotion to delivering exceptional patient care. When you join us, you become a part of Mount Sinai’s unrivaled record of achievement, education, and advancement as we revolutionize medicine together. We invite you to participate actively as a part of the Mount Sinai Health System team by:

Using a lens of equity in all aspects of patient care delivery, education, and research to promote policies and practices to allow opportunities for all to thrive and reach their potential.
Serving as a role model confronting racist, sexist, or other inappropriate actions by speaking up, challenging exclusionary organizational practices, and standing side-by-side in support of colleagues who experience discrimination.
Inspiring and fostering an environment of anti-racist behaviors among and between departments and co-workers.

At Mount Sinai, our leaders strive to learn, empower others, and embrace change to further advance equity and improve the well-being of staff, patients, and the organization. We expect our leaders to embrace anti-racism, create a collaborative and respectful environment, and constructively disrupt the status quo to improve the system and enhance care for our patients. We work hard to create an inclusive, welcoming and nurturing work environment where all feel they are valued, belong and are able to advance professionally.

Explore more about this opportunity and how you can help us write a new chapter in our history!

“About the Mount Sinai Health System:

Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 43,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes approximately 7,400 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics and top 20 in Cardiology/Heart Surgery, Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 14 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.

The Mount Sinai Health System is an equal opportunity employer. We comply with applicable Federal civil rights laws and does not discriminate, exclude, or treat people differently on the basis of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity, or gender expression. We are passionately committed to addressing racism and its effects on our faculty, staff, students, trainees, patients, visitors, and the communities we serve. Our goal is for Mount Sinai to become an anti-racist health care and learning institution that intentionally addresses structural racism.”

EOE Minorities/Women/Disabled/Veterans

Compensation

The Mount Sinai Health System (MSHS) provides a salary range to comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79720 - $119580 Annually. Actual salaries depend on a variety of factors, including experience, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Digital Marketing Manager-Digital And Social Media-Mount Sinai Hospital-Full Time-Days

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