Digital Marketing Manager (Hybrid)

WHAT YOU'LL DO

• Develop and oversee the implementation of comprehensive B2B marketing strategies aligned with your client's objectives. You plan AND do the work.
• Work with your clients to drive the planning and tactical execution of high-impact marketing campaigns across multiple channels.
• Build and analyze marketing dashboards and workflow automations. Present focused reports that communicate campaign performance and progress towards our clients’ marketing objectives.
• Strategize, plan, and implement tactics such as:
• CRO and landing page/creative testing
• Pay-per-click advertising across Google, Meta, and LinkedIn
• Search engine optimization to drive traffic and conversions.
• Email, CRM, and lifecycle marketing initiatives for clients.
• Collaborate with department leadership to craft and refine client strategies and scopes.

WHO YOU ARE

• You bring 5+ years of experience in digital marketing, with strong analytical skills, strategic planning abilities, and knowledge of all digital marketing channels (+ expertise in at least two).
• You’ve worked with B2B clients at an agency.
• You deeply understand B2B digital marketing and have technical expertise in one or more of the following areas: paid media, CRM, analytics & attribution, CRO.
• You understand the fundamentals of web analytics, conversion tracking, and tagging and have experience building analytics reports, dashboards, and analysis-driven slide decks. You know the difference between a GTM tag and a trigger. You know when to use GA4 explore and when to use Looker Studio.
• You are a creative problem solver who has a wealth of experience developing and executing innovative B2B marketing strategies.
• You obsess over your client’s business challenges while you’re in the shower.
• You work collaboratively and cross-functionally, building strong relationships and managing processes efficiently. Although you are not a project manager, you know how to manage your projects.
• You know how to run an effective client meeting. You don’t waffle or up talk. You know when to defer to the client and when to stand up to them. You go in fully prepared and aren’t surprised by client or team requests.

Perks & Benefits

• In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
• 100% company funded health insurance, with dental and vision options
• Paid parental leave
• 401(k) plan to help save for your future
• Permanent remote work option
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work from home equipment
• Monthly team bonding sessions
• Pre-tax commuter benefits
• The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day

Hybrid Role

• This position is hybrid for the first 90 days, requiring in-person presence up to two days per week to support effective onboarding and relationship-building.
• After this initial period, the role will transition to 100% remote, aligning with Terra’s fully remote work culture. This approach ensures a smooth start while fostering collaboration and integration into our team.
• The office is located in the Meatpacking neighborhood of New York City.