Digital Marketing Manager (Mandarin Speaker)
LOCATION
Hybrid remote in Pasadena, CA 91101
QUALIFICATIONS
Proven experience in digital marketing management, familiarity with HTML, experience with marketing automation platforms, proficiency in content creation and graphic design (Adobe Creative Suite, Canva), knowledge of SEO best practices, and excellent communication skills.
RESPONSIBILITIES
Develop and execute digital marketing strategies across various channels, collaborate with the Operations Manager, conduct market and competitor analysis, create engaging content calendars, manage online reputation, lead targeted social media campaigns, optimize website content for SEO, and stay updated with industry trends.
INDUSTRY
Restaurant and Hospitality
SHORT DESCRIPTION
Seeking a results-driven Digital Marketing Manager to enhance digital presence, drive online engagement, and increase customer acquisition for a Michelin-rated restaurant group.
Job Overview
We are seeking an innovative and results-driven Digital Marketing Manager to lead the digital presence of our Michelin-rated restaurant group. The ideal candidate will drive online engagement, enhance brand awareness, and increase customer acquisition and sales through strategic digital marketing initiatives. This role offers a unique opportunity to blend creativity with analytics, contributing to the legacy of an internationally recognized dining experience.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across various channels including social media, email, SEO, and content marketing.
- Craft and execute comprehensive digital marketing strategies aligned with the restaurant group's business objectives.
- Collaborate with the Operations Manager to create assets and ensure cohesive messaging across platforms.
- Conduct market and competitor analysis to identify digital opportunities and industry trends.
- Develop and implement engaging content calendars for platforms such as Instagram, TikTok, X (Twitter), Facebook, and Google.
- Monitor audience engagement, manage online reputation, and address customer inquiries.
- Lead targeted social media campaigns and coordinate influencer partnerships to promote brand presence.
- Manage marketing automation processes to streamline campaigns and enhance customer engagement.
- Optimize website content for SEO best practices to improve organic search visibility.
- Stay up-to-date with industry trends and emerging technologies in digital marketing.
Experience
- Proven experience in digital marketing management or a related field.
- Familiarity with HTML for basic website updates and troubleshooting.
- Experience with marketing automation platforms is a plus.
- Proficiency in content creation and graphic design; experience with Adobe Creative Suite, Canva is highly desirable.
- Knowledge of SEO best practices and techniques to enhance online visibility.
- Excellent communication skills, both written and verbal, with the ability to work collaboratively in a team environment.
If you are passionate about digital marketing and eager to make an impact within a growing organization, we encourage you to apply for this exciting opportunity!
Job Type: Part-time
Pay: $30.00 - $40.00 per hour
Expected hours: 20 – 30 per week
Benefits:
- Flexible schedule
- Paid time off
Work Location: Hybrid remote in Pasadena, CA 91101
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