Digital Marketing Manager - Restaurants/Hospitality

Xperience Restaurant Group is driven by team members who have a relentless passion for hospitality. Our expectations are high, and we never settle for anything less than delicious. Is that you? If so, join our family!! Certified Top Workplaces- 4 years running!

Wait there’s more, XRG offers……...

• Career growth opportunities. We love to promote from within! #XperienceRealGrowth
• Competitive pay in the range of $80,000 - $95,000 annually depending on experience
• Professional Development Reimbursement Program (tuition reimbursement)
• Employee Referral Program
• FREE FOOD! Monthly Meal Card allowance to use at any of our locations/brands
• Complimentary soda, water, coffee, fruit and snacks
• Core Values that set us apart- Our Culture is unmatched!! #XRGFam
• Paid vacation and sick time
• Eight observed holidays and an additional floating holiday given annually
• Ergonomic workspaces
• Exclusive Credit Union Benefits- Checking/Savings, Loans, Financial Education
• Partner Perks- Discounted theme parks, travel, apparel, sports tickets, and so much more!
• Comprehensive Benefits- Medical, Dental, Vison, and 401(k) match*

PURPOSE

The Digital Marketing Manager will be responsible for overseeing all digital marketing efforts across the company's various restaurant locations, including website management, social media & digital strategy, email marketing campaigns, and customer relationship management (CRM), with the primary goal of driving online engagement, customer acquisition, and sales through effective digital tactics.

DUTIES & RESPONSIBILTIES

Strategy Development:

• Create and execute comprehensive digital marketing strategies aligned with overall business goals, working alongside marketing managers and graphic designer for deployment of assets
• Analyze market trends and competitor activity to identify digital opportunities
• Develop and manage budgets for digital marketing campaigns

Website Management:

• Oversee website design, landing pages, content updates, and SEO
• Oversee all listing updates to ensure business data is accurate across all mediums

Social Media Management:

• Develop and execute content calendars across various social media platforms (Facebook, Instagram, Google, TikTok, X)
• Monitor social media interactions, respond to customer inquiries, and manage online reputation
• Spearhead targeted social media and digital advertising campaigns with agency placement
• Solicit, coordinate and schedule influencer reservations where necessary

Email Marketing:

• Create and send targeted email campaigns for customer acquisition, retention, and promotions
• Manage email subscriber lists and segmentation strategies

CRM Management:

• Develop and implement CRM strategies to nurture customer relationships
• Analyze customer data to identify trends and personalize marketing campaigns
• Assist in the development and launch of loyalty app, and manage activity from launch

Analytics and Reporting:

• Track key performance indicators (KPIs) across all digital channels
• Analyze data to identify areas for improvement and optimize campaigns

Prepare regular reports for leadership on digital marketing performanceAssists and/ or completes additional tasks as assigned.

KNOWLEDGE/COMPENTENCIES REQUIRED:

• Strong understanding of digital marketing principles and best practices
• Proficiency in web analytics tools (Google Analytics)
• Experience managing social media platforms and advertising campaigns
• Excellent writing and communication skills
• Ability to work collaboratively with cross-functional teams (operations, marketing, sales)
• Experience with CRM systems
• Ability to support multiple team members simultaneously and prioritize to meet deadlines
• Working knowledge of the creative production process
• Ability to multi-task and thrive in a fast paced, dynamic environmenT
• Team oriented; must be highly organized

QUALIFICATIONS:

• BA in Marketing, Advertising, or Journalism/Communications and/or equivalent work experience
• At least 3 years of experience as in a strategic marketing role
• Strong and effective communication skills with keen attention to detail
• Brand Marketing, Hospitality, Food-Service or related work experience is a plus
• Proof of eligibility to work in the United States
• 21+ years of age

WORKING CONDITIONS

The work environment and physical demands described below may be representative of those required by an employee to perform the essential functions of the job with or without reasonable accommodations.

• Small to Medium Office or shared workd space
• Work varied shifts to include days, nights, weekends and holidays

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by a team member to successfully perform the essential duties and responsibilities of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

• Ability to walk long Occasionally
• Ability to stand Occasionally
• Ability to use hands Occasionally required
• Ability to speak clearly so listeners can understand
• Ability to push and lift up to 10 lbs Regularly
• Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl

DISCLAIMER

This job description is a summary of duties, which you are expected to perform in your normal course of work. It is by no means an all-inclusive list but is merely a broad guide of expected duties. You should understand that a job description is neither complete nor permanent; it can be modified at any time with or without notice.