Digital Marketing Operations

Full Time • South Brunswick Township, NJ, United States of America

98,164 - 124,298 (Yearly) Added 8 hours, 36 minutes ago

Summary

LOCATION

Hybrid, with flexibility in location

QUALIFICATIONS

Bachelor’s Degree or equivalent experience, 5-7 years in B2B Marketing Operations, strong analytical and communication skills, proficiency with Salesforce and marketing automation tools, innovative mindset, experience with AI tools is a plus.

RESPONSIBILITIES

Analyze lead data for trends and opportunities, generate reports on lead generation and performance metrics, manage lead management processes, develop digital governance and training, and measure marketing campaign effectiveness.

INDUSTRY

Food and Beverage, Digital Marketing

SHORT DESCRIPTION

Seeking a Marketing and Data Analyst to analyze lead data, optimize marketing strategies, and improve lead quality within IFF's Taste Digital Hub team.

Job Summary

We are looking for a talented Marketing and Data Analyst to join IFF's Taste Digital Hub team. This role will involve analyzing lead data to identify trends, behaviors, and opportunities. The Digital Marketing Operations Manager will generate reports on lead generation and campaign performance, conversion rates, and sales pipeline status, using insights to optimize marketing strategies and improve lead quality. The role will also be responsible for channel and tool reporting, providing insights for next steps based on data, and reporting on the overall digital impact.

Lead and Data Management

Support ongoing lead management process updates
Educate teams on the lead management process, including lead nurturing, follow-up, and handoff to sales, and develop standard operating procedures (SOPs) for lead handling.
Implement systems to capture lead data from various sources such as website forms, social media, email campaigns, and events, managing cross channel integrations as needed
Work with agency to develop lead scoring models to prioritize leads and segment them for targeted marketing efforts and handoff to sales
Work with agency to regularly update and clean the database, and ensure compliance with data protection regulations.

Governance and Training

Manage ongoing lead management governance and process
Manage SFDC campaign governance, tags for campaigns, sending campaigns to comms team for showpad
Channel governance and compliance
Develops and drives digital governance
Align with sales and marketing teams on lead qualification criteria and processes, fostering collaboration between teams and ensuring use of campaigns in opportunities to track pipeline influence

Performance Metrics and KPIs: Train teams on tracking and interpreting key performance indicators (KPIs) related to lead generation and sales, encouraging regular review of performance metrics.

Data Analysis and Reporting:

Analyze lead data to identify trends, behaviors, and opportunities.
Generate reports on lead generation performance, conversion rates, and sales pipeline status.
Use insights to optimize marketing strategies and improve lead quality.
Channel and tool reporting and insights for next steps based on data
Reports on overall digital impact
Analyze lead data to identify trends, generate reports on lead generation performance, and use insights to optimize marketing strategies.
Monitor and analyze the performance of integrated digital channels, using data to refine strategies and improve overall marketing effectiveness
Measure and report on the effectiveness of marketing campaigns.
Analyze market trends and customer data to provide actionable insights.

Bachelor’s Degree or equivalent experience
Strong analytical skills and experience with data-driven decision-making.
Excellent communication skills, with the ability to collaborate effectively across teams
5-7 years of experience in B2B (preferably enterprise) Marketing Operations, Growth Marketing, and/or Demand Generation
Proficiency with Salesforce and marketing automation and analysis tools (e.g., Pardot, Google Analytics, B2BMA)
Innovative mindset with a passion for data and driving growth
Experience with AI tools and technology a plus

We are a global leader in taste, scent, and nutrition, offering our customers a broader range of natural solutions and accelerating our growth strategy. At IFF, we believe that your uniqueness unleashes our potential. We value the diverse mosaic of the ethnicity, national origin, race, age, sex, or veteran status. We strive for an inclusive workplace that allows each of our colleagues to bring their authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Visit

IFF.com/careers/workplace-diversity-and-inclusion

to learn more

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