Digital Marketing Producer - Disney Lorcana Tcg

Summary Description:

The Disney Lorcana Digital Marketing Producer who reports to, and works with, the Digital Marketing Manager to execute and manage Disneylorcana.com projects including updates, redesigns, and new digital experiences while partnering the Digital Center on updates to the Disney Lorcana Companion App. This position partners with cross-functional teams such as marketing, game design, and PR to develop best-of-breed web pages and experiences that excites and delights every player segment, from the TCG player to the Disney fan. The Digital Marketing Producer is responsible for managing the website and executing feature and publishing priorities defined by the Digital Marketing Manager. The position plays a vital role within Ravensburger in ensuring that Disney Lorcana reaches its full potential as a global product and supports the growth of the Disney Lorcana community.

Location: Hybrid position located in the Seattle, Washington (US) office with 3 days/week in-office minimum

Reporting: The Producer reports to Disney Lorcana Digital Marketing Manager

Managing: The Producer position has 0 direct reports

Job Duties and Responsibilities (Essential Functions):

Disneylorcana.com Execution and Management

• Partner with the Digital Marketing Manager and cross-functional teams to develop a rolling 8-month page launch and new features plan, with an eye for bringing exciting and productive features to the site that grows conversion and grows the community
• Coordinate with the Marketing Coordinator to align on the editorial calendar for web articles
• Build the editorial calendar on Wrike to maximize transparency and complete set up of all projects and tasks in Wrike
• Publish new pages and features on Disneylorcana.com in a timely manner
• Work with the Digital Marketing Manager to align on annual budgets

Disney Lorcana App

• Partner with the Digital Marketing Manager and the Digital Center team to assist with strategy, planning, and execution of new features and functionality of the Disney Lorcana Companion App

Additional Responsibilities

• Assist the Digital Marketing Manager and help strategize on organized play platform projects, other special projects
• Provide copywriting and editing services for other marketing teams as needed

Knowledge/Skills/Abilities:

• Web Producing Experience in the Game or Entertainment Industries: Demonstrated portfolio of game or entertainment industry web projects a must. TCG experience a plus.
• Deep Trading Card Game Knowledge: A passion for playing TCGs with great IP knowledge and understanding the intricacies of game design. Working knowledge of organized play systems, events, and programs. Experience playing and knowledge of Lorcana, and its events, is a big plus.
• Organizational and Multitasking Skills: Exceptional organizational and time management abilities. Capable of multitasking, meeting deadlines, and adapting to shifting priorities in a fast-paced environment.
• Communication and Leadership: Excellent communication skills (oral, written, presentation) for effective stakeholder engagement. Strong partnership skills, capable of team coordination, maintaining a positive atmosphere, and demonstrating confidence and patience in challenging situations.
• Problem-Solving Abilities: Strong analytical mindset with independent problem-solving capabilities. Detail-oriented with a proactive approach to identifying and addressing issues.
• ·Interpersonal and Cross-Cultural Skills: Robust interpersonal skills, capable of influencing and relating to individuals at all organizational levels. Sensitive to diverse corporate, employee, and public needs, with an understanding of international dynamics and cross-cultural communication.
• Innovation and Continuous Learning: Open to creativity and innovation, with the ability to identify and implement rational solutions. Committed to continuous learning and staying updated with industry trends.
• Technical Proficiency: Comfortable using project management tools including Wrike, Microsoft Teams, SharePoint, and Dropbox. CMS experience a plus

Education and Experience Requirements (Minimum):

·Required:

• 5+ years experience in web producing and digital project management. Experience managing project roadmaps and editorial calendars with a proclivity to publish on time and budget. Sees the big picture, the campaign goals, and opportunities to explore new online and content experiences
• Working knowledge of TCG organized play programs and systems
• Broad understanding of and familiarity with the Disney universe of films and TV series
• Prior game, entertainment industry, or TCG digital marketing experience
• Comfortable with Windows, Microsoft 365, including Teams and Office
• Comprehensive English fluency (written and oral)

Preferred:

• Working knowledge of marketing campaign logistics
• Experience with Sharepoint, Wrike, and Dropbox. CMS experience a plus

Job Type: Full-time

Pay: $80,000.00 - $85,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you have prior game, entertainment industry, or TCG digital marketing experience?

Ability to Relocate:

• Seattle, WA 98122: Relocate before starting work (Required)

Work Location: Hybrid remote in Seattle, WA 98122