Digital Marketing Project Manager

Digital Marketing Project Manager

About Owl:

Owl is an incredibly fast-paced, entrepreneurial company at the forefront of the thriving adventure van market. We are explorers, enthusiasts, and educators with a passion for the van and overlanding lifestyle, particularly as a vehicle to pursue outdoor interests - such as biking, camping, surfing, fishing, watersports, and overlanding. Owl is equally divided into three primary selling channels, DTC online (owlvans.com), our company-owned retail and installation shops (Owl Offroad), and wholesale primarily to van builders and OEMs. We manufacture product right here in the USA, as well as offer 3rd party product from brands we love - such as Roam Adventure Co, Warn, and Van Compass. We love what we do and have a tight-knit, flexible, family-like culture. We have great benefits, including health, dental, 401K, and stock-ownership plans. We’re the total package.

Job Summary:

The Digital Marketing Project Manager operates at the 5,000 foot level, as well as the 1-foot level. In an effort to be a more content-driven, education oriented, beautifully marketed organization, the DMPM will be responsible for coordinating and executing against all content plans, and ensuring the accuracy and consistency of all digital marketing activities. It’s a big, fun, action-packed job with a lot of upward mobility.

The Details:

FTE: Full Time

Schedule: Variable within regular business hours

Location: Salt Lake City, UT or Mesa, AZ

Pay range starts at $90,000 per year

FLSA Status: Exempt

Benefit Eligibility: Eligible for healthcare benefits, 401k matching, employee discounts, paid holidays, and paid time off

Reporting to the Chief Marketing Officer, Adam Raper

Daily Activities:

• Manage the website, including all product, imagery, video, SEO, and written content.
• Work with video / photo resources to coordinate assets, including shot lists, scripts, location selection, and studio development.
• Own Image Relay, Monday.com marketing calendar, and content organization.
• Own the journal on our site, which includes generating and managing written word content and video assets.
• Coordinate with Adam on all email marketing and product launch processes.
• Work with CX, CEO, CMO, and retail locations to source content ideas and keep a running project list of photo, video, and written word content in process.
• Utilize analytics tools to track content performance, analyze data, and provide actionable insights for optimization.

Expansion Opportunities:

• Learn UX/UI, web 2.0, personalization, and AI relative to website, CX, and content development. Work on development on the new Owl website – the whys and hows.
• Learn SEM best practices, Google, and Meta Advertising.
• Learn sophisticated KPI reporting practices related to traffic, LTV, CAC, and first-order retention.
• Sit in on all systems integration and development for CRM and ERP to understand API processes, and customer relationship management.
• Learn retail merchandising and planograms, working closely with our partners on co-op advertising.
• Learn social media, influencer, and affiliate marketing best practices.
• Help to build “Owl Experiences,” an inside self-guided travel business/app.

Qualifications

• Experience with performance marketing and Shopify Plus is required.
• Proven digital marketing and project management chops
• Strong analytical skills with proficiency in analytics tools
• Good "eye" for content, both video and written
• Familiarity with social media marketing and content creation
• Understanding of affiliate marketing and APIs is a plus

Job Type: Full-time

Pay: From $90,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Choose your own hours

Experience:

• Marketing: 4 years (Required)

Ability to Commute:

• Salt Lake City, UT 84101 (Required)

Ability to Relocate:

• Salt Lake City, UT 84101: Relocate before starting work (Required)

Work Location: In person