Digital Marketing & Promotions Manager

Full Time • Dallas, TX, United States of America

nan - nan (Yearly) Added 5 hours, 38 minutes ago

Summary

LOCATION

Music Hall at Fair Park, Dallas, TX (with up to 2 days/week remote work).

QUALIFICATIONS

High school diploma or equivalent, 2+ years in digital marketing, experience in performing arts/agency, expertise in social media, content creation, and familiarity with tools like Google Analytics and WordPress.

RESPONSIBILITIES

Develop and implement digital marketing strategies, manage social media campaigns, oversee website operations, track analytics, and provide photography/videography services for various projects.

INDUSTRY

Non-Profit Arts and Entertainment

SHORT DESCRIPTION

The Digital Marketing and Promotions Manager will lead digital communication strategies to enhance ticket sales and community engagement for Broadway Dallas, collaborating with marketing professionals and local vendors.

Position Title: Digital Marketing and Promotions Manager

Department: Marketing

Reports To: Director of Marketing, Allison Wagner

Direct Reports: None

Type: Full-Time, Exempt, Salaried

Compensation: $55,000 annual salary paid twice monthly

Desired Start Date: February 17, 2025

Schedule: Weekday shift from 8:30am-5:30pm, adjusted as necessary for significant night and weekend work based on Broadway Dallas event/meeting programming

Location: Music Hall at Fair Park, Dallas, TX

Remote Work: Flex: In person at the worksite, with up to 2 days/week remote as assigned by supervisor

Position Summary:

The Digital Marketing and Promotions Manager is the first point of contact for all digital communication channels including paid and organic social, search, programmatic (display, video, audio, ConnectedTV), website, and email/SMS communications. Create content, track metrics, set-up and execute targeted advertising campaigns, and more in service of the shows/concerts and other events and programs presented and produced by Broadway Dallas—one of the region’s largest nonprofit arts organizations. You’ll join a team of advertising/communications professionals with decades of marketing and agency experience and work with local vendors and national networks and promoters/partners including Broadway Across America, Live Nation, and advertising/marketing agencies with the goal to maximize single ticket and subscription sales to the hundreds of events Broadway Dallas hosts each year. The digital marketing and promotions manager will also collaborate directly with other Broadway Dallas employees who will rely on expertise and creativity in the role to better promote internal fundraising, customer service, and education/community campaigns.

This position requires regular on-site work in and around the Music Hall at Fair Park. Familiarity with Fair Park and its surrounding neighborhoods is strongly preferred.

Responsibilities include but are not limited to:

Under the authority of the director of marketing, develop and implement an overall digital strategy that delivers on Key Performance Indicators (KPI) including revenue, social media, and email list engagement and growth
Create and manage effective organic and paid social media campaigns promoting subscription and single ticket sales, community/promotional partnerships, education, fundraising, and other programs
Adhere to Broadway Dallas’ branding and “voice” across all channels
Initiate and manage relationships with social media influencers
Manage the day-to-day operation of the Broadway Dallas website as well as daily comments on all social media platforms
Oversee Broadway Dallas paid search (including Google Grant) to ensure it meets or exceeds KPIs
Implement and monitor streamlined analytics/tracking for all digital efforts and ensure they meet budget and other metrics/requirements
Create and distribute periodic comprehensive and cumulative reports on all Broadway Dallas digital efforts
Program and ensure appropriate messaging/placement on surrounding digital marquee and inbound traffic message Changeable Message Sign (CMS) boards
Provide photography/videography/editing services for various Broadway Dallas projects as assigned
Other duties as assigned

Requirements:

High school diploma or equivalent
Two or more years of digital marketing experience
One or more years’ experience at a similar position in the performing arts and/or an agency
Demonstrated expertise in paid and organic engagement, content creation, and sales/conversion strategies on major social media platforms such as Meta (Facebook/Instagram), X (formerly Twitter), TikTok, LinkedIn, and/or YouTube
Demonstrated competency in writing website, social media, and email content (samples may be requested)
Demonstrated competency in photography, filming, and associated editing and graphic design software such as Photoshop, InDesign, Canva, etc. (samples may be requested)
Demonstrated competency in Wordpress or other similar CMS/website software
Demonstrated proficiency in Google Analytics, SEO, and email marketing best practices and metrics/reporting
Demonstrated fluency in Microsoft Office suite software: Word, Excel, PowerPoint, Outlook, Teams
Access to consistent method of transport to/from the Music Hall at Fair Park and other designated work locations (venues, off-site event/meeting sites, etc.)

Preferred Skills/Qualifications:

Bachelor’s degree
Customer service experience or Business to Consumer (B2C) marketing experience
Demonstrated appreciation of musical theatre or the performing arts in general

Working Conditions:

Regular office environment
Prolonged periods sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times

Benefits:

Generous benefits package including health, dental, and vision insurance, participation in the organization retirement plan, PTO allowance, and other benefits allotted to full-time employees
Employee Assistance Program
Drug/Alcohol Free and Safe Workplace, and Anti-Harassment Policies
Professional development opportunities, including trainings and seminars on topics such as Equity, Diversity, Inclusion, & Access (EDIA), safe space training, and other opportunities as available
Occasional access to complimentary tickets to theatrical performances in the Music Hall and at surrounding arts organizations

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. Broadway Dallas is committed to a diverse and inclusive workplace, so applicants excited about this role but whose experience doesn’t align perfectly with every qualification are encouraged to apply.

About Broadway Dallas

The non-profit Broadway Dallas has presented the best of Broadway touring productions to North Texas audiences since 1941. Located in the historic Music Hall at Fair Park, Broadway Dallas promotes excellence in live musical theatre with year-round performances for diverse audiences of all ages, impacting the lives of children and families through education and community outreach programs, while enriching the cultural landscape of North Texas and the Southwest Region. As a 501(c)(3) non-profit organization, Broadway Dallas relies on a variety of funding sources to offer affordable ticket prices, preserve the beautiful historic theatre, educate young audiences, and develop impactful community programs.

Broadway Dallas does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and termination of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, sub-contractors, vendors, and clients.

Disclaimer:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

The Employer retains the right to change or assign other duties to this position.

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