Digital Marketing Spec Ii

• Collaborates with cross-functional teams to develop and execute a comprehensive digital marketing strategy for Old National and aligns digital marketing efforts with Old National's business objectives.
• Leverages data analytics to inform strategic decisions and optimize campaign performance.
• Serves as a liaison between the Salesforce CRM team, Marketing, and other Lines of Business to ensure seamless integration and optimal utilization of the platforms.

• Develops and executes targeted email campaigns, including lead generation, cross-selling, onboarding, event marketing, and nurturing campaigns for Old National.
• Leverages Salesforce Marketing Cloud to build and deploy personalized email communications, dynamic content, and automated journeys.
• Ensures compliance with CAN-SPAM, privacy, and other regulatory requirements for Old National.
• Leads the implementation and utilization of new Customer Data Platform (CDP) technology, ensuring a smooth transition and maximizing its impact on driving conversions and new account acquisition.

• Actively participates in Agile ceremonies and contributes to sprint planning and execution.
• Assists in developing and executing Agile marketing campaigns, including test and measurement plans.
• Participates in corporate website, consumer banking, wealth management, and commercial Agile Marketing initiatives to ensure consistent messaging and conversions across all digital channels.
• Leads data collection and analysis to inform Agile team decision-making and assist in identifying key learnings from campaign performance.

• Collaborates with web development teams to optimize website performance, user experience, and conversion rates.
• Participates in SEO strategy and implementation, recommending best practices to improve website visibility and organic search rankings. Advise on paid search campaigns to drive traffic and conversions.

• Develops ongoing monitoring and reporting on Agile Marketing campaigns (deliverability, open rates, opt-outs, and CTR to measure engagement and conversions. Uses reporting to drive optimization and ongoing enhancements.
• Optimizes email deliverability by monitoring and maintaining Data Extensions, contact lists, unsubscribes, bounce rates, and other factors impacting engagement metrics
• Continuously monitors and reports on email strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, audience segments.
• Manages list segmentation and develops segmentation strategies to increase engagement and get the right messages to the right people at the right time
• Drives email list growth strategies and execution across multiple channels, serving as the email acquisition authority for the organization.

Technical Knowledge: Understands the industry and the factors that affect company performance; uses industry knowledge in planning and decision-making; maintains knowledge of current developments, trends, and best practices in all relevant technical/professional knowledge areas; displays and applies deep understanding of the body of knowledge.

Client Leadership: Puts the client at the forefront of everything they do; continually seeks firsthand client information and perspective and uses this insight to shape one's own behaviors and actions to delight and engage internal and external clients; makes and maintains long-term relationships with clients.

Attention to Detail: Ability to determine a course of action, set and manage priorities, and ensure optimal resources to achieve individual and/or team objectives. The ability to work in a fast-paced, dynamic environment which demands quick thinking and strong attention to detail.

Accountability: Accepts full responsibility for self and contribution as a team member; follows through on commitments; implements decisions that have been agreed upon; acknowledges and learns from mistakes without blaming others; recognizes the impact of his/her behavior on others.

Communication: Effectively shares information and ideas with individuals and groups; displays self-awareness and self-management, tailors the delivery to the audience, and selects suitable delivery method(s). Communication is proactive, organized, clear, persuasive, and action oriented; ability to champion and quickly convey ideas to team members at all levels.

• This position requires strong collaboration with internal teams, including Marketing, Sales, and Creative Services, to align digital marketing efforts with overall business objectives
• 3 years or more of in-depth experience managing Salesforce Marketing Cloud (Contact Builder, Journey Builder, Automation Studio, CloudPages) and Salesforce CRM based email marketing campaigns
• Previous financial services and/or retail banking marketing experience preferred
• Bachelor’s Degree in eCommerce, Marketing, Advertising, or Business Administration preferredKnowledge of landing/cloud page development, CMS tools (Unbounce and Optimizely CMS), and A/B testing is also a plus

Old National is proud to be an equal opportunity employer focused on fostering an inclusive workplace and committed to hiring a workforce comprised of diverse backgrounds, cultures and thinking styles.

As such, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.

We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have an agreement signed by the Director of Talent Acquisition, to fill a specific position