Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Date: Dec 2nd, 2024

Reports To: Digital Marketing Manager

FLSA Status: Exempt

Department: Marketing Team

Position Status (FT/PT): Full time

Supervisory Responsibilities: None

About the Role:

You'll strategize, manage, and execute campaigns across various channels like email, social media, and search. You'll collaborate closely with our team and clients. Experience with strategy & execution of both paid advertising campaigns e.g. Google Search Ads and organic campaigns e.g. email marketing is strongly preferred.

What You'll Do:

Develop and execute digital marketing campaigns across multiple channels, including Meta and LinkedIn paid social ads and boosted posts, Google Search, Google Display, and other digital ad spend campaigns.

Research competitors, analyze data, and recommend impactful strategies for client campaigns.

Manage email marketing campaigns, automations, and campaign sends.

Learn, maintain and troubleshoot multiple Email Service Providers and Content Management Systems as needed.

Monitor and iterate on paid advertising campaigns (search and social) to maximize results.

Track and analyze campaign performance, using data to continuously improve.

Create monthly analytics reports to report on campaign performance, providing recommendations and strategic insight on campaign health.

Communicate effectively with clients, manage monthly check in meetings, and report on progress.

Stay up-to-date on industry trends and suggest innovative approaches to client marketing campaigns.

Contribute to project planning, timelines, and content calendars.

Seek professional development opportunities, including acquiring and maintaining relevant industry certifications.

Perform other functions and duties as required.

What We're Looking For:

3+ years of experience in digital marketing or marketing technology. Agency experience is a bonus.

Strong skills in email, managing paid search and social campaigns. Hands-on understanding of tracking, reporting, and performance measurement is required.

Experience with social media marketing (both paid and organic).

Proficient in SEO and SEM practices and tools (SEMRush, Moz, etc.)

Experience with Google Looker Studio (Previously Data Studio) and/or Supermetrics.

Proficiency in using CMS platforms like WordPress.

Ability to analyze analytics data and translate insights into actionable plans.

Comfortable working directly with clients, including phone calls and in-person meetings.

Excellent communication skills, both written and verbal.

Highly collaborative, respectful, and has a positive attitude.

Demonstrates personal ownership and accountability.

Exceptional reading and writing skills with the ability to distill complex concepts into simple messages.

Has a car and valid driver’s license, willing to drive to meet clients at their location when needed.

Bonus points for experience with client management, design skills, and relevant digital marketing certifications.

We use the tools below:

Notion | Google Suite | Discord | Harvest | Dropbox | AirTable | Buffer | Google Looker Studio | Supermetrics | Ahrefs | Microsoft Clarity

You’ll Get:

Compensation range is $55-75k and based on skills and experience.

4 weeks paid vacation, 2 weeks paid sick time, and paid holidays.

Hybrid schedule (3 days in office, 2 days remote)

Office located in downtown Wilmington, Delaware. Parking is provided.

Health, vision, and dental insurance.

Short term disability and long term disability as a company-paid benefit.

401(k) with up to 4% match.

Access to professional development tools where we encourage you to spend an hour a week learning new skills.

Lots of snacks.

A close-knit, hardworking team that has fun and loves a good challenge!

Reasonable accommodations may be made to enable individuals with disabilities to

perform the essential functions of this role.

Physical Demands:

Must be able to remain in a stationary position 50% of the time.

The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.

Constantly operates a computer and other office productivity machinery, such as a copy machine and computer printer.

Some travel or event attendance may be required.

First Ascent is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

This position description does not imply that the stated requirements are the only expectations for the position. Incumbents are expected to perform any other duties that may be assigned. First Ascent Design has the right to revise this position description at any time. First Ascent Design is an “at will” employer and as such, neither this position description nor your signature constitutes any form of contractual agreement between you and First Ascent Design.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Wilmington, DE 19801: Relocate before starting work (Required)

Work Location: In person