Digital Marketing Specialist

Are you a marketing dynamo? Do you eat, sleep, and breathe all things marketing? If you've got a zest for creativity and a passion for crafting standout campaigns that leave competitors in the dust, we want to talk to you! Our team is on the hunt for a Marketing Specialist who isn't afraid to think outside the box and pioneer innovative strategies that push the boundaries of what's possible.

About us:

We're a team that has all the bells (literally) and whistles (on occasion). We're dedicated, energetic, with a clear vision and lots of smiles and laughs! But don't be fooled. We know the stress of "big corporate" pressure, so we get things done with efficiency, yet with great balance between seriousness and a sense of freedom. When we win, we win as a team!

Job Description:

As a Marketing Specialist at American Solar & Roofing, you will be at the forefront of our marketing efforts, playing a pivotal role in managing social media platforms, executing paid social ads and Google Ads, crafting engaging email campaigns, writing SEO-focused content, maintaining a social media content calendar, and overseeing reputation management. Your strategic approach and creative flair will be essential in enhancing our brand presence and driving business growth.

Key Responsibilities:

Social Media Management: Manage and optimize social media channels to increase brand awareness, engagement, and customer satisfaction.

Paid Social Ads: Plan, create, and manage paid social media advertising campaigns to reach target audiences and drive conversions.

Google Ads: Develop and execute Google Ads campaigns to increase website traffic, leads, and sales.

Email Marketing: Create and deploy email campaigns to nurture leads, promote products/services, and drive conversions.

SEO Content Writing: Produce high-quality, SEO-optimized content for website, blogs, and other digital channels to improve search engine rankings and attract organic traffic.

Social Media Content Calendar: Develop and maintain a content calendar to ensure consistent and timely delivery of content across all social media platforms.

Reputation Management: Monitor and respond to online reviews and feedback to maintain a positive brand image and reputation.

Qualifications:

Degree in Marketing, Communications, Business, or related field, AND/OR

4 years of experience in social media management, paid advertising, email marketing, content writing, and reputation management.

Proven track record of successfully managing social media channels and executing digital marketing campaigns.

Proficiency in social media management tools, Google Ads, and email marketing platforms.

Strong writing skills with experience in creating SEO-friendly content.

Analytical mindset with the ability to interpret data and optimize campaigns for performance.

Excellent communication, organizational, and time management skills.

Ability to work effectively in a fast-paced, collaborative environment.

Physical ability to go up and down flights of stairs and able to lift up to 40 lbs.

This job posting may not fully encompass the job description. Please reach out to get the full job description.

American Solar and Roofing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Job Type: Full-time

Pay: $23.00 - $26.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

People with a criminal record are encouraged to apply

Application Question(s):

• Please follow the link below and take the Culture Index Assessment. This should only take about 10 minutes to complete but please take your time so that we can get the best data. The results will be sent back to us upon completion. Please take it in your native language in order to yield the best results.

https://go.cultureindex.com/s/sBfejHvBtX

Experience:

• Salesforce or other CRM: 1 year (Preferred)
• Marketing: 1 year (Required)

Work Location: In person