Digital Marketing Specialist

Balanced Body is an energetic, environmentally sensitive company that is growing! Balanced Body leads the world in providing Pilates equipment and education.

The Digital Marketing Specialist is responsible for developing, overseeing and optimizing online traffic to maximize sales and increase brand awareness across multiple channels.

Essential Duties of position include:

• Perform and execute all keyword research and create an SEO content plan to increase rankings of brand websites and video channels.
• Perform analysis and create a plan to optimize product categories, product pages, videos and high value content across all website properties to improve product conversions.
• Create, lead and execute a strategic plan to grow Balanced Body’s YouTube channel and improve all video KPIs.
• Responsible for all On-page & Off-page SEO strategy and execution for all brand web properties.
• Do SEO competitor analysis and use crawling tools to assist in ongoing technical analysis of websites and look for opportunities to improve SEO rankings.
• Measure, report and analyze KPI performance across all digital channels and create & maintain digital marketing dashboards using GA4, Data Studio, Databox and other analytics tools.
• Review and manage Google Search Console & Tag Manager and look for opportunities to optimize performance.
• Partner with the Web Development team to create a split testing program to improve ecommerce conversions and the user experience.
• Develop, execute and optimize social campaigns across multiple platforms to create engagement, increase brand awareness, loyalty and product sales.
• Do keyword research, ad campaign creation and optimization of all paid search, social, display, retargeting and video campaigns across all ad platforms.
• Work to improve key performance indicators of all ad campaigns (CPC, CTR, ROAS, View Rates, etc) through continuous campaign optimization and structured split testing.
• Other duties as assigned.

• 3-5 years of experience in digital marketing with hands-on experience in SEO, PPC and Social (across multiple platforms).
• Strong track record in driving organic traffic growth using SEO best practices like keyword research, on- and off-page SEO tactics, and building backlinks.
• Proven experience optimizing and growing YouTube Channels
• Strategic and tactical experience growing social media accounts
• Strong knowledge & experience in managing high performing ad campaigns for paid search, paid social, display, video and retargeting.
• Google Ads Certification and Google Analytics Certification highly preferred.
• Solid experience with Google Tools (GA4, GSC, GTM, GMC), Shopify Plus, WordPress and SEO tools like SEMRush and AHrefs
• An analytical mindset and a very good understanding of business-savvy SEO and digital marketing KPIs.

Work Schedule:

This is a Monday to Friday position. The position is a hybrid position with onsite in Sacramento, CA 1-2 days per week.

The Company

https://www.pilates.com/BBAPP/V/company/craftsmanship.html

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We currently do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, let us hear from you.

We offer competitive compensation and excellent benefits including:

• Medical, Dental and Vision
• 401(k) plan & Match!
• Life, AD&D and Long-Term Disability Insurance
• Paid time off and Holidays

When submitting your resume please include salary requirements and ensure that your resume describes your previous experience.

Balanced Body is an equal opportunity employer dedicated to workforce diversity.

No Agency Calls!