Digital Marketing Specialist
LOCATION
Columbus, Cleveland, Cincinnati, and Pittsburgh
QUALIFICATIONS
Experience with Adobe Creative Cloud, Google Suite, Mailchimp, and various project management tools. Strong analytical, interpersonal, and organizational skills are essential, along with a background in SEO/SEM and CMS platforms like Wix.
RESPONSIBILITIES
Create and update webpages, develop and distribute marketing email content, maintain property listings, collaborate with the SEO team, analyze listing results, handle administrative tasks, and provide customer service to tenants.
INDUSTRY
Digital Marketing and Real Estate
SHORT DESCRIPTION
The Digital Marketing Specialist will lead content creation, email marketing, and web design initiatives for E.V. Bishoff Company, enhancing marketing efforts across four major markets.
The Digital Marketing Specialist will implement content creation, email marketing, and web design initiatives under the guidance of the President, across E.V. Bishoff Company’s four markets – Columbus, Cleveland, Cincinnati and Pittsburgh.
Requirements:- Create webpages and execute changes
- Develop marketing email content
- Distribute email marketing materials to leads and database prospects
- Maintain property listings
- Collaborate with and direct contracted SEO team
- Periodically update logos
- Analyze listing results and generate reports
- Modify basic floorplans
- Create training videos
- Handle administrative tasks such as ordering building signage, tenant signage, decorative canvases, and furniture
- Provide customer service by emailing tenants regarding maintenance, updates, check-ins, reminders, and events; occasionally create multi-city tenant update emails; respond to Google Reviews about the company across different cities.
Knowledge, Skills, and Other Abilities:
- Adobe Creative Cloud
- Analytical and problem-solving skills
- Background in technical / desktop support beneficial
- Budget Management
- Canva and/or Adobe
- Data Management
- Google Analytics and Google Suite
- Interpersonal skills
- Mailchimp
- Microsoft Office Suite
- Multi-tasking skills
- Negotiation skills
- Oral and written communication skills
- Organizational and Time Management skills
- Program/Project management
- Sales ability
- SEO/SEM
- Understanding of lead generation software, CRM software, and any other technology that may be used.
- Wix
- Smartsheets, Photoshop, Paint3D, Google Business Profile, Loopnet (and other listing websites)
Salary:
$50,000.00 per year
FLSA Status: Exempt
The Digital Marketing Specialist's benefits package includes:
- 401(k) and 401(k) matching
- Health Insurance
- Dental insurance
- Vision insurance
- Life insurance
- Paid time off
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