Digital Marketing Specialist

Full Time • Remote, Remote, United States of America

72,804 - 92,186 (Yearly) Added 1 week, 3 days ago

Summary

LOCATION

Remote; candidates should ensure a conducive work environment for virtual interactions.

QUALIFICATIONS

Bachelor's degree in marketing or related field, 2-5 years of experience in marketing communication, proficiency in marketing automation tools (e.g., Marketo), WordPress, SEO fundamentals, and project management skills.

RESPONSIBILITIES

Develop and optimize digital marketing campaigns, manage corporate website elements, execute A/B tests, work collaboratively across teams, and analyze performance metrics to enhance lead progression and customer engagement.

INDUSTRY

Healthcare Technology

SHORT DESCRIPTION

Seeking a Digital Marketing Specialist to support marketing operations and demand marketing with campaign execution, technical project management, and performance analysis in a mission-driven environment focused on improving healthcare.

Bamboo Health is a leader in cloud-based care coordination software and analytics solutions focused on patients with complex needs, including those suffering from physical health and mental health issues and substance use disorders. We are driven by our mission of enabling better care for patients across the continuum. Our software solutions help healthcare professionals collaborate on shared patients across the spectrum of care. Join us in improving healthcare for all!

Summary:

We are seeking an experienced digital marketing specialist to aid our marketing operations and demand marketing teams. The ideal candidate will have experience working in Marketing automation systems (Marketo, HubSpot or similar), Salesforce and WordPress. As Digital Marketing Specialist, you will work directly with the Sr. Manager of Marketing Operations to execute technical marketing and reporting and with the Demand marketing team to deliver omni channel digital campaigns. You will also work closely with the Sr. Marketing Operations leader to monitor performance, measure results, and make recommendations that improve lead progression, velocity, and pipeline creation. This role will be accountable for helping to implement the marketing automation roadmap to scale practices, launch new features, and suggest investments to support future business and revenue growth. Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and administration in partnership with the Revenue Operations team.

What You’ll Do:

Develop and optimize campaign assets, including landing pages and email campaigns, with a focus on responsive design to ensure consistent layout and functionality cross-device
Daily utilization of marketing tools including WordPress, Marketo, Asana, Salesforce and Canva
Management and optimization of the technical elements of the corporate website and company supporting sites.
Work closely and collaborate with cross-functional teams.
Monitoring the customer decision journey. Develop segmented journeys and logic for each audience type. Responsible for enhancing manual lead process ensuring automation workflows and customer communications through automation adhering to standard operating procedures – overall ensuring customers and prospects are supported throughout the decision journey.
Develop A/B tests for paid social media and display, emails and landing pages and consistently troubleshoot campaigns by implementing best practices and monitoring KPI’s.
Collaborate with the Marketing team on an ongoing basis to evaluate sprint progress, adapt strategies as needed, and ensure adherence to Agile marketing principles.
Work with the Demand Marketing Manager and Sr. Marketing Operations leader to ensure a seamless customer journey and that proper campaign tracking is in place.
Build email marketing campaigns in Marketo to promote products and services and garner leads.
Help develop event-related digital campaigns.
Assist in pulling reports and measuring success.
Help identify new opportunities for impactful engagement.
Work collaboratively with other stakeholders and product marketing to ensure coordination of strategies and a cohesive customer experience across digital and traditional media channels.

What Success Looks Like…

In 3 months…

Thorough understanding of the company's brand identity, messaging, solutions, and target audiences.
Understanding of content amplification channels and how deliverables fit into overall business objectives.
Timely delivery of high-quality campaigns across various marketing communications channels.

In 6 months…

Demonstrated growth in key marketing performance metrics.
Consistency and understanding of brand standards across the company.
Execution of digital plan that drives brand awareness, customer engagement and business objectives.
Adoption of innovative digital marketing tactics and best practices.

In 12 months…

Sustained improvement in digital marketing performance metrics, demonstrating a clear impact on business objectives.
Continued execution of integrated marketing campaigns that drive brand awareness, customer engagement and business objectives with minimal oversight.
Development of ongoing relationships with cross-functional teams, such as the product, customer success and sales teams, and external contacts, such as media contacts and vendors.

What You Need:

A mission-driven focus with a passion for spearheading change
Bachelor’s degree in marketing, or a related field.
A minimum of 2-5 years of experience in marketing communication.
Superior understanding of WordPress and marketing automation tools
Basic understanding of SEO fundamentals
Hands-on experience with Marketing Automation and Digital Marketing platforms/tools
Experience with Marketo or similar automation tool
Experience with paid advertising platforms including Google and LinkedIn
Basic understanding of HTML, CSS and JavaScript
Excellent written and verbal communication skills, with the ability to create compelling content and present complex ideas clearly and concisely.
Experience in measuring marketing metrics
Proficiency in marketing communication analytics and reporting, with the ability to use data to inform strategy and decision-making.
Strong project management skills, with the ability to manage multiple projects, prioritize tasks, and meet deadlines.
A high level of judgment, analytical ability and creativity in investigating problems that require original and innovative solutions.
Experience working in a fast-paced, high-growth, rapidly changing work environment.
A work environment that is conducive to high-quality virtual interactions. This includes but is not limited to being able to work from a quiet space with minimal interruptions or distractions and a strong internet connection.
The ability to travel periodically for work.

What You Get:

Join one of the most innovative healthcare technology companies in the country.
Have the autonomy to build something with an enthusiastically supportive team.
Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
Receive competitive compensation, including equity, with health, dental, vision and other benefits.

Belonging at Bamboo

We Care. #BambooHealthValuesCare

Every human being has the right to the best possible healthcare. Our solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral, or social barriers.

We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique identities and contributions of all employees are welcome, valued and celebrated.

Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams, cultivating a sense of belonging, combating biases, and actively removing barriers to equity.

Bamboo Health is proud to be an Equal Employment Opportunity and affirmative action employer.

To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website www.bamboohealth.com. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.

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