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Digital Marketing Specialist

Full Time • Auburn, AL, United States of America

56,940 - 96,800 (Yearly) Added 3 weeks, 1 day ago

Summary

LOCATION

Auburn, Alabama

QUALIFICATIONS

Bachelor's degree in Communication, Marketing, Data Management, or a related field; five years of experience in marketing and communications; knowledge of Salesforce Marketing Cloud, digital marketing best practices, and social media management.

RESPONSIBILITIES

Lead the production and analysis of digital marketing efforts, manage social media accounts, coordinate digital advertising campaigns, support strategic projects, and develop marketing strategies for the college.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Digital Marketing Specialist will enhance digital communication and marketing efforts at Auburn University's Samuel Ginn College of Engineering, focusing on online recruitment and strategic marketing initiatives.

Position Details

Position Information

Requisition Number

S4145P

Home Org Name

Engineering Administration

Division Name

Samuel Ginn Col of Engineering

Position Title

Digital Marketing Specialist

Job Class Code

OC53

Appointment Status

Full-time

Part-time FTE

Limited Term

Limited Term Length

Job Summary

The Communication & Marketing department within the Samuel Ginn College of Engineering is seeking candidates for the position of Digital Marketing Specialist.

This role will serve the college’s online recruitment efforts, as well as serve to assist and enhance the entirety of the college’s digital communication and marketing efforts including, but not limited to, on campus undergraduate and graduate recruiting, development solicitation, corporate relations, research partnerships, underrepresented recruiting and much more.

The Digital Marketing Specialist (DMS) leads the production, development, maintenance, and analysis of data sent through marketing channels and third-party applications/add-ons for the college to support its strategic communication and marketing goals. Works with academic units and teams to support the CRM (Salesforce Marketing Cloud) and coordinates strategy and optimization aligned with marketing efforts designed to support faculty, staff, and student recruitment, recognition, development, and engagement.

Auburn University is more than just an institution; it’s a vibrant community where real people come together to make a difference. Our commitment to students, employees, communities, and our world runs deep, and it’s reflected in every corner of our campus and beyond.

Life-Changing Impact: At Auburn, our work changes lives. Whether it’s groundbreaking research, innovative teaching, administrative operations or community outreach, every effort contributes to positive change. We’re not just clocking in; we’re making a lasting difference in the lives of others.

How We Support You: Auburn cares for its greatest assets—its employees. Generous benefits, educational opportunities, and a supportive work environment make it a place where you can thrive. From health insurance to retirement plans, we’ve got you covered. Learn more about how we support employees by visiting aub.ie/working-at-auburn.

Come and Stay: The median length of employment for an Auburn employee is 10 years. That’s because Auburn invests in its people. We’re not a revolving door; we’re a family. The Auburn Family. We grow together, learn together, and build lasting relationships.

Sweet Home Alabama: The Auburn/Opelika area exudes small-town charm and warmth. With cozy traditions, excellent schools, and vibrant downtowns, it’s a place where you’ll feel at home. Plus, we’re centrally located in the Southeast with easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

A Place for Everyone: We are committed to fostering an environment where everyone feels valued and respected, and we celebrate our unique perspectives, backgrounds, and experiences. When you work at Auburn, you’re a part of a rich tapestry of individuals who bring their authentic selves to the table to create a welcoming and engaging university community.

Essential Functions

Digital Marketing and Strategic Communication Coordination: Provides coordination and creative support to strategic projects on behalf of the college’s units, including overseeing current and future digital marketing and communication efforts from initiation to development, implementation, assessment, and modification where needed. Serves as the primary point of contact for developing key marketing strategies and supporting the creation of associated collateral, including marketing automation processes and campaign management.
Social Media: Manages and operates the college’s social media accounts and paid marketing campaigns to align with the college’s strategic communications and marketing objectives.
Digital Advertising: Manages the college’s digital efforts and campaigns to include Google Ads, email ads, retargeting ads, digital billboards and more
Performs other duties as assigned.

Minimum Qualifications

Minimum Qualifications

Education: Bachelor’s Degree – Degree in Communication, Marketing, Data Management, or related field.

Experience: Five years experience in marketing and communications services.

Substitutions: Indicated education and experience is required; no substitutions allowed.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Knowledge of Salesforce Marketing Cloud and email marketing best practices are required. Understanding design processes and resources and creating and refining strategic communications and marketing efforts processes to integrate digital solutions efficiently and effectively. Strong interpersonal skills, project management skills, writing and editing for various media (including digital, media, social), skills developing content for digital platforms, integrated marketing, communication skills, and skills developing assessment tools. Experience with Google AdWords, Facebook, X, LinkedIn and Instagram marketing is required.

Minimum Technology Skills

Working knowledge of SQL, AmpScript, JSON and Java script are highly preferred, but not required.

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Salesforce Marketing Cloud Administrator Certification is desired.

Posting Detail Information

Salary Range

$56,940 - $96,800

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

12/16/2024

Closing Date

EEO Statement

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION/EQUAL OPPORTUNITY EMPLOYER. It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. The Office of Affirmative Action/Equal Employment Opportunity (AA/EEO) strives to ensure an inclusive and equitable working, living, and learning environment for members of the Auburn University community. Please visit their website to learn more.

Special Instructions to Applicants

Please provide three (3) professional references

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