Digital Marketing Specialist
LOCATION
Remote, must reside in Virginia
QUALIFICATIONS
1-3 years of account management experience, preferred Bachelor's degree, customer service experience, agency experience is highly preferred, and experience in Digital Marketing, SEO, and WordPress is an advantage. Google Analytics certifications are preferred but not required.
RESPONSIBILITIES
Oversee various digital marketing tasks, coordinate with resource assistants, analyze client performance analytics, conduct quarterly strategy calls, manage SEO updates and email campaigns, deliver monthly performance reports, handle onboarding tasks, and collaborate with the development and customer success teams.
INDUSTRY
Digital Marketing for Healthcare Practices
SHORT DESCRIPTION
Join Practice Promotions as a Digital Account Manager to lead digital marketing initiatives, enhance client performance, and contribute to a collaborative team environment.
Are you an accomplished digital marketing professional, eager to make your mark in the industry? Practice Promotions, a leading provider of cutting-edge digital marketing solutions for healthcare practices, is on the lookout for a Digital Account Manager to enhance our thriving team. If you're passionate about digital marketing and thrive on delivering exceptional results, this is your opportunity to shine.
Why Join Practice Promotions:
- Career Advancement: Elevate your career by harnessing your digital marketing skills and exploring new horizons.
- Cutting-Edge Environment: Work with innovative digital marketing tools and strategies that drive exceptional results.
- Client Impact: Play a pivotal role in helping healthcare practices achieve a remarkable return on investment (ROI) and attract a high volume of new patients through their websites.
- Collaborative Culture: Join a supportive team of professionals who are committed to your success.
Key Duties and Responsibilities:
As a Digital Account Manager, your responsibilities will include:
- Oversee and execute digital marketing tasks, including blogging, social media, email campaigns, WordPress edits, and SEO optimization.
- Coordinate and delegate tasks to Digital Account Manager Resource Assistants, ensuring successful completion.
- Analyze client analytics to identify trends and opportunities for improvement.
- Conduct quarterly strategy calls with internal teams and clients to review results and plan next steps.
- Manage SEO updates, email campaigns, lead generation, and directory listings to maximize client performance.
- Deliver monthly performance reports with insights and video reviews to highlight key metrics.
- Handle location changes, client upgrades/downgrades, and onboarding tasks, including email branding and listing builder profile optimization.
- Ensure accurate client information in systems like Monday.com, Infusionsoft/Keap, and Vendasta.
- Collaborate with the development team on detailed website edits and post-live procedures.
- Assist the customer success team with special projects and behind-the-scenes support.
Skills and Abilities:
- Communication: Exceptional verbal and written communication skills.
- Interpersonal Skills: Strong interpersonal skills with high ethical standards and resilience.
- Organizational Excellence: Outstanding organizational skills and attention to detail.
- Time Management: Proven ability to meet deadlines and excellent time management skills.
- Adaptability: Ability to thrive in a dynamic, ever-changing digital environment.
- Problem-Solving: Strong analytical and problem-solving skills.
- Continuous Learning: Willingness to learn and adapt to evolving account management best practices.
- Resilience: Ability to handle high-paced and occasionally stressful situations with composure.
- In-Person Engagement: Be available to attend in-person company meetings and events.
Education and Experience:
- 1-3 years of account management experience.
- Prior customer service experience is encouraged.
- A Bachelor's degree is preferred.
- Google Analytics certifications are preferred but not required.
- Agency experience is highly preferred.
- Experience in Digital Marketing, SEO, and WordPress is an advantage.
Physical Requirements:
- Extended periods of sitting at a desk and working on a computer.
- Availability for in-person meetings as required.
Benefits:
- Work-life balance.
- Flexible working arrangements.
- Generous paid time off.
- Health, vision, and dental insurance.
- 401(k) match.
Remote Work Requirements:
This remote position requires a quiet, interruption-free work environment with a reliable internet connection and appropriate audio/video capabilities as per Practice Promotions guidelines. A controlled and dedicated workspace is essential for your success.
Join Practice Promotions, where your experience and expertise in digital marketing will shine. If you're ready to take your career to the next level, apply now to be part of our dedicated team and make a significant impact on the success of our clients.
Job Type: Full-time
Pay: $54,500.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No nights
- No weekends
Application Question(s):
- Do you currently reside in the state of Virginia?
Experience:
- Marketing: 1 year (Preferred)
- Customer support: 1 year (Preferred)
License/Certification:
- google analytics 4 (GA4) (Preferred)
Location:
- Virginia (Required)
Work Location: Remote
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