Ansell logo Ansell

Digital Marketing Specialist

Full Time Iselin, NJ, United States of America
68,245 - 86,414 (Yearly) Added 1 week ago
Summary

LOCATION

Iselin, New Jersey, USA

QUALIFICATIONS

Bachelor's degree in a related field or equivalent experience, 2 years of digital marketing experience, familiarity with marketing automation tools, CRM software, and SEO implementation.

RESPONSIBILITIES

Manage email marketing efforts using Marketo, oversee CRM activities in Salesforce, segment the Marketo database, report on digital marketing impact, partner with agencies to optimize campaigns, and ensure alignment across analytics platforms.

INDUSTRY

Safety Solutions/Manufacturing

SHORT DESCRIPTION

As a Digital Marketing Specialist at Ansell, you will enhance lead generation through email marketing and marketing automation, while leading CRM initiatives to improve digital engagement and revenue impact.

Digital Marketing Specialist - (30010105)
Description

Why Ansell?
At Ansell, by staying two steps ahead of workplace risk we aim to deliver innovative safety solutions that enhance people's quality of life. As a global leader in protection solutions, we design and develop a wide range of products including gloves, clothing, and other protective gear, to keep workers safe and productive in industrial, medical, and consumer applications.

Discover more about our company, our team, and our values by visiting us at Ansell.

Ansell is looking for a Digital Marketing Specialist to join our team in Iselin, New Jersey!

In this position you will play a vital role in leading email marketing efforts leveraging our marketing automation tool (Marketo) and its connection with our CRM (SFDC) to drive leads. The Digital Marketing Specialist will be the technical lead/super user on CRM activities within the regional marketing team. This role will also be responsible for Marketo database segmentation and management. The digital marketing Specialist will also be responsible for measuring the impact of digital activities and the impact on revenue.

What benefits and opportunities does Ansell offer?
  • Competitive compensation plan, including a performance based annual incentive.
  • Flexible and hybrid work model.
  • An inclusive and collaborative environment that values diversity and fosters an international culture.
  • Ansell University programs to develop professional and interpersonal skills.
  • Opportunities to advance and grow within the company.
  • Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs
  • 401-k plan with company match
  • Paid time off (vacation, sick and personal days) 14 paid holidays
  • Continuing Education Reimbursement
  • Summer Friday’s
  • Regional Diversity, Equity & Inclusion committees
  • Green office concept and a global mission of sustainability

What your role will be?
  • Manage marketing automation, including plans to leverage email nurture programs to support NA initiatives, primarily, to drive leads. Create email marketing plans for upcoming NA webstore to encourage usage / cross sell / up sell, minimize abandon carts and serve as a reminder to purchase cycles.
  • Lead monthly Marketo reporting efforts highlighting learnings and optimization opportunities as well as A/B testing of different email elements (title, copy, links)
  • Optimize marketing automation assets such as template and landing pages by partnering with outside agency to increase open and Click Thru Rates.
  • Oversee sync across Google Analytics – Marketo – SFDC during campaign set up and for reporting purposes. Partner with DIG Team and Agency of Record.
  • Segment and maintain contact database in Marketo
  • Act as the super user for the regional marketing team with our CRM tool (Salesforce). Participate in bi-weekly global discussions representing the team’s needs and ensuring project execution.
What will you bring to Ansell?
  • Bachelor's degree in a related field or commensurate experience
  • Digital Marketing: 2 years (Required)
  • Some experience with marketing automation tools, CRM software and SEO implementation
  • Digital Marketing: 2 years (Required)
  • Some experience with marketing automation tools, CRM software and SEO implementation
Join us to lead the world to a safer future, apply today!

Equal Opportunity Employer:
Ansell is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, gender identity, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Ansell. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process.

Our Commitment to Diversity Equity and Inclusion:
Ansell’s vision is about creating safe spaces where diverse perspectives are valued alongside individual contributions. It is our view that togetherness prevails over individuality. When we say that everyone deserves to belong, feel included and empowered at work, it's not just words. We want applicants to know that we are sensitive and thoughtful and provide an inclusive environment that will consider all, regardless of age, gender, background, disability, veteran status, or experience alone! It’s what drives Ansell as an organization towards a workforce that reflects the diversity of our community, it’s what drives us to serve our customers and stakeholders with pride, and it’s also what differentiates Ansell. We believe everyone, no matter how that person self-identifies, deserves an opportunity to achieve success.

Follow us on Instagram, Twitter, LinkedIn and Facebook

Primary Location: United States-New Jersey-Iselin
Work Locations: US NJ Iselin 111 Wood Avenue South 111 Wood Avenue South Iselin 08830
Job: Marketing
Organization: Commercial Americas
Schedule: Full-time
Job Type: Standard
Job Level: Associate
Job Posting: Dec 19, 2024, 7:29:39 PM

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