Digital Marketing Specialist
LOCATION
Iselin, New Jersey, USA
QUALIFICATIONS
Bachelor's degree in a related field or equivalent experience, 2 years of digital marketing experience, familiarity with marketing automation tools, CRM software, and SEO implementation.
RESPONSIBILITIES
Manage email marketing efforts using Marketo, oversee CRM activities in Salesforce, segment the Marketo database, report on digital marketing impact, partner with agencies to optimize campaigns, and ensure alignment across analytics platforms.
INDUSTRY
Safety Solutions/Manufacturing
SHORT DESCRIPTION
As a Digital Marketing Specialist at Ansell, you will enhance lead generation through email marketing and marketing automation, while leading CRM initiatives to improve digital engagement and revenue impact.
Why Ansell?
- Competitive compensation plan, including a performance based annual incentive.
- Flexible and hybrid work model.
- An inclusive and collaborative environment that values diversity and fosters an international culture.
- Ansell University programs to develop professional and interpersonal skills.
- Opportunities to advance and grow within the company.
- Health Benefits: medical, dental, vision, short term and long- term disability and wellness programs
- 401-k plan with company match
- Paid time off (vacation, sick and personal days) 14 paid holidays
- Continuing Education Reimbursement
- Summer Friday’s
- Regional Diversity, Equity & Inclusion committees
- Green office concept and a global mission of sustainability
- Manage marketing automation, including plans to leverage email nurture programs to support NA initiatives, primarily, to drive leads. Create email marketing plans for upcoming NA webstore to encourage usage / cross sell / up sell, minimize abandon carts and serve as a reminder to purchase cycles.
- Lead monthly Marketo reporting efforts highlighting learnings and optimization opportunities as well as A/B testing of different email elements (title, copy, links)
- Optimize marketing automation assets such as template and landing pages by partnering with outside agency to increase open and Click Thru Rates.
- Oversee sync across Google Analytics – Marketo – SFDC during campaign set up and for reporting purposes. Partner with DIG Team and Agency of Record.
- Segment and maintain contact database in Marketo
- Act as the super user for the regional marketing team with our CRM tool (Salesforce). Participate in bi-weekly global discussions representing the team’s needs and ensuring project execution.
- Bachelor's degree in a related field or commensurate experience
- Digital Marketing: 2 years (Required)
- Some experience with marketing automation tools, CRM software and SEO implementation
- Digital Marketing: 2 years (Required)
- Some experience with marketing automation tools, CRM software and SEO implementation
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