Digital Marketing Specialist

Digital Marketing Specialist Overview

Are you looking for a job that utilizes your skills and experience—one in which you can leverage your creativity and communications skills? Well, look no further. Andersen Sterilizers, the leading manufacturer in gas sterilization solutions, is currently hiring for a dynamic Digital Marketing Specialist—someone with tenacity, drive and the ability to pivot gracefully when change is indicated.

Overview:

The Digital Marketing Coordinator manages online marketing efforts, including creating content, organizing social media and analyzing trends. They also manage email campaigns, report on website analytics and collaborate with other departments. Andersen Sterilizer’s Digital Marketing Coordinator has experience using analytics and data analysis to help curate content for key audiences.

Responsibilities:

· Collaborate with VP of Marketing and Director of Marketing to develop and execute digital strategies, campaigns and initiatives that align with the organization's goals and objectives, ensuring seamless execution and consistency across all digital channels

· Work closely with Director of Marketing to help drive visitor engagement, including strategies for social media, content marketing, email marketing and SEO

· Work with Director of Marketing to develop, create and manage the execution of content across various digital channels, including the website, social media, email marketing and digital advertising

· Ensure that all content produced is of high quality, engaging and aligned with Andersen Sterilizers’ brand voice and messaging

· Assist with the writing for blog stories, e-newsletter content, website copy and social media posts, with relevant teams/agencies ensuring that all content is accurate, timely and applicable to the target audience

· Assist in researching and developing new content ideas and formats, including written articles, audio podcasts, video interviews and live streaming events

· Collaborate with sales and other internal teams to analyze content performance metrics and user engagement data, using insights to refine and optimize content strategies for maximum impact

Website Management

· Manage the website, ensuring all content is up-to-date, accurate and aligned with brand standards, including text, images and multimedia content

· Maintain an organized database of incoming leads generated through the website

· Collaborate to develop and implement website enhancements and new features to improve user experience and engagement

· Conduct regular audits of the website to identify and rectify any issues or outdated content, ensuring a seamless user experience across all devices

· Work with internal teams to address technical issues, ensure website security and implement necessary updates and maintenance tasks

Social Media and Email Marketing

Work closely with Director of Marketing to develop and execute social media strategies that engage target audiences and promote the Andersen brand

Third-Party Platforms Management

Manage and optimize various third-party digital platforms, including content management systems (CMS), customer relationship management (CRM) tools and social media management platforms, to ensure optimal performance and user experience

Advances in Technology and Trends

Must stay abreast of emerging industry trends, innovations and best practices in the areas of digital marketing, third party platforms management, digital media, content marketing, website management and optimization

Qualifications

· Bachelor's degree in Marketing, Communications, Digital Marketing or a related field

· Minimum of one year of experience in digital marketing, preferably in the tourism or hospitality industry

· Functional understanding of digital marketing strategies, tools and platforms, including e-marketing techniques and principles

· Creative and possessing out-of-the-box ideas

· Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

· Proven track record of successfully managing digital marketing functions

· Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously

· Knowledge and understanding of online tools and platforms, including blogs, Hootsuite, Facebook (including META and Facebook ads), Instagram and YouTube

· Experience working with web content management systems such as WordPress

· Proficient with Adobe Creative Suite

· Photography experience a plus

· Proficient computer skills: Microsoft Office applications (Word, Excel, PowerPoint and Outlook)

· Team player who understands the need to be flexible and adaptable

· May perform other duties as assigned

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person