Digital Marketing Specialist

Who We Are

Acumera, headquartered in Austin, Texas, is the premier provider of secure, scalable network management and edge computing for multi-site businesses across the convenience, retail, and quick-service restaurant industries. For over two decades, we have empowered our clients with operational efficiency, remote systems visibility, robust data security, and simplified compliance services. Our best-in-class edge computing platform with managed services ensures seamless operations, allowing businesses to focus on growth while we handle connectivity, security, and compliance.

Job Overview

We are seeking a highly motivated Digital Marketing Specialist to join our B2B marketing team. This role will focus on creating and executing content-driven digital campaigns to drive brand awareness, generate leads, and support our sales objectives. The ideal candidate has a background in B2B technology marketing, is skilled in content strategy, and has hands-on experience managing digital channels.

Key Responsibilities

• Content Development: Create, edit, and optimize content for various digital channels, including blog posts, case studies, whitepapers, product pages, email campaigns, and social media, tailored to the B2B buyer’s journey.
• Digital Campaign Management: Develop and execute digital marketing campaigns across channels (paid social, email, SEO, PPC) to engage and nurture prospects.
• Social Media and Website Management: Oversee Acumera’s social media presence and contribute to website updates, ensuring messaging is aligned with current marketing initiatives and business goals.
• Lead Generation and Nurturing: Collaborate on strategies to drive lead generation, track campaign performance, and implement lead nurturing tactics using HubSpot or similar tools.
• SEO and Content Optimization: Conduct keyword research and implement SEO best practices to improve organic traffic and visibility.
• Data-Driven Marketing: Track and report on key performance indicators (KPIs) such as engagement, click-through rates, conversion rates, and lead quality, using tools like Google Analytics, SEMrush, and HubSpot.
• Collaboration: Work closely with cross-functional teams, including Sales, Product, and Customer Success, to align marketing efforts with Acumera’s business objectives.
• Content Calendar and Project Management: Maintain a content calendar, ensuring timely and effective execution of all marketing campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2-4 years of experience in B2B content or digital marketing, ideally within the technology or SaaS sector.
• Proficiency in digital marketing tools and platforms such as Google Analytics, HubSpot, SEMrush, and social media management tools.
• Strong writing and storytelling skills, with the ability to create content that resonates with B2B audiences.
• Experience with SEO best practices and content optimization techniques.
• Basic knowledge of HTML, CSS, and content management systems (e.g., WordPress or HubSpot CMS).
• Analytical mindset with experience in tracking metrics, A/B testing, and adjusting strategies based on data insights.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.

Perks of Acumera:

• Health benefits start on day one.
• 401(k), FSA, HSA
• Casual dress code
• Fully stocked kitchen
• Vibrant and Inclusive Workplace Atmosphere
• Paid company holidays
• Discretionary time off policy
• Central Austin location with free parking
• Flexible work environment and an opportunity to grow as we grow.

Acumera is an equal opportunity employer. The final candidates will be subject to a pre-employment background check.

If you are a creative, data-driven marketer with a passion for content and digital strategy in the B2B space, we encourage you to apply!