Digital Marketing Specialist

Preference given to candidates local to the Beaverton, Oregon, area who are available to come into the office occasionally.

Join a B-corp on a mission to make food waste prevention everyday practice in the world’s kitchens.

Food waste is one of the biggest global issues of our time. More than a third of the world’s food is wasted. And with global hunger and social inequities increasing, wasted food and resources is tragic, devastating our communities and our planet.

At Leanpath, we are a group of diverse and passionate technologists, sustainability experts, culinarians, and analysts who come together to achieve our vision each and every day: to ensure a sustainable future by eliminating global food waste. We are the market leader in food waste measurement and prevention, working with some of the biggest companies around the world to help them achieve their sustainability and financial goals.

If this sounds like a mission you’d love to get behind, read on!

The Role

As a Digital Marketing Specialist, you will play a crucial role in developing and executing digital marketing strategies to increase brand awareness, engage our target audience, and drive growth. You will be responsible for creating and implementing comprehensive digital marketing campaigns, leveraging your expertise in B2B SaaS marketing, and utilizing tools like HubSpot, Salesforce and Google Analytics to optimize our marketing efforts.

Key Responsibilities:

• Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention.
• Create, manage, and optimize digital marketing campaigns across various channels, including email, social media, search engines, and display advertising.
• Utilize HubSpot for marketing automation, lead nurturing, and customer relationship management.
• Leverage Salesforce for data analysis, reporting, and to enhance marketing-sales alignment.
• Implement and refine a proven digital marketing playbook to achieve measurable results.
• Lead search engine optimization (SEO) implementation and results.
• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
• Collaborate with cross-functional teams, including sales, product, and content, to ensure cohesive and effective marketing efforts.
• Monitor and report on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Additional duties as assigned, as you’ll need to be flexible and adaptable within a small team environment.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Minimum of 3 years of experience in digital marketing for a SaaS company.
• Proficiency in HubSpot for marketing automation and CRM.
• Experience with Salesforce for data management and reporting.
• Experience in Adobe Creative Suite (desired).
• Proven track record of developing and implementing successful digital marketing playbooks.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Creative thinker with strong problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Passion for sustainability and food waste prevention is a plus.

Why Work for Leanpath?

• Purpose-driven work where you feel like you’re making a difference and the people around you deeply care
• Flexible, remote-first working culture with globally diverse team - check us out on Glassdoor!
• Employer paid health and dental insurance for employees
• Unlimited paid time off (PTO) policy
• Two days of volunteer time off and a culture that supports giving back
• Entrepreneurial environment with opportunities for career exploration and growth

More about Leanpath & Our Team

Founded in 2004, we created the food waste measurement & technology industry. We’ve been recognized by our customers and the industry with awards including vendor and support team of the year awards from client partners Google and Sodexo, “Sustainability Initiative of the Year” award from Food Matters Live, and the “Technology for Good” award from the Global Good Awards UK, among others.

Our team is connected through our core values, which are woven into our culture: drive and productivity, excellence, fairness, humility, kindness, and teamwork. We believe that diversity of team members and diversity of experiences makes us stronger. We support one another in becoming our best selves, and bringing our whole selves to work. We actively seek out the best talent, regardless of race, ethnicity, color, religious background, gender or gender identity, or sexual orientation.