Digital Marketing Specialist

DIGITAL MARKETING SPECIALIST

Job Description & Core Responsibilities

Application Deadline: January 21, 2025

Position Summary:

Core Duties and Responsibilities:

The Digital Marketing Specialist is responsible for the following duties:

• Develop and execute digital marketing initiatives, including but not limited to email campaigns, social media campaigns, and website content.
• Collaborate with other departments and managers to ensure optimization of resources and implementation of new initiatives.
• Analyze statistical data to forecast future digital marketing trends and identify insights to create actionable recommendations.
• Utilize social media advertising to promote content and expand reach.
• Manage all current social media accounts for FBRC, including coordinating with respective managers and the graphics team to ensure accurate and current information.
• Maintain confidentiality of customer profiles, financial data, and marketing strategies, unless expressly authorized.
• Work with Director of Marketing to implement a social media plan and strategy, as well as develop and execute all social media initiatives.
• Provide recommendations regarding improvements to FBRC website content and design.
• Manage website content to ensure accurate and timely posting of property and promotional details.
• Create content for FBRC website blog and social media campaigns.
• Utilize photography and video editing skills to create visually appealing content for social media and FBRC website.
• Plan and execute all FBRC email campaigns, as well as build promotions in the Promotional Kiosk with email offers.
• Plan and execute customer surveys, coordinating with other departments when necessary.
• Plan and execute FBRC texting program, coordinating with other departments when necessary.
• Coordinate radio, billboards and print schedules and send out radio and print insertion orders to ensure timelines are met.
• Attend events and functions to provide social media support, including live streaming and digital photography.
• Visit each department regularly to establish strong relationships and best practices.
• Proofread samples from internal graphics and outside print vendors to ensure accuracy.
• Perform additional responsibilities as required by the company.

Competencies:

• Meets the company’s guest service standards.
• Demonstrates teamwork/gets along well with co-workers.
• Is reliable and dependable.
• Demonstrates strong communication skills.
• Follows company and departmental policies and procedures.
• Demonstrates a positive attitude.
• Responds well to constructive criticism.
• Demonstrates expertise in his/her field.
• Demonstrates competence in fulfilling the duties outlined in his/her job description.
• Demonstrates a willingness to learn and accept new challenges.
• Projects a professional image.
• Demonstrates a high level of integrity.
• Holds him/her staff accountable.
• Fosters a healthy work environment in his/her department.
• Demonstrates effective problem-solving skills.
• Effectively executes plans and follows through on commitments.
• Demonstrates self-awareness.
• Demonstrates emotional intelligence.

Minimum Qualifications:

• Bachelor's degree in marketing, communications, or a related field and/or 2-3 years of experience in digital marketing.
• Proficiency in using social media platforms for business purposes.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent written and verbal communication skills.

Preferred Qualifications:

• Master's degree in marketing, communications, or a related field.
• 5+ years of experience in digital marketing.
• Experience using Adobe Creative Suite.
• Certifications in Google Analytics, Google Ads, or other relevant platforms.
• Experience in photography and video editing.
• Knowledge of SEO best practices and experience with website optimization.
• Experience in email marketing, with knowledge of email service providers like Mailchimp or iPost.
• Experience in managing social media advertising campaigns.
• Strong project management skills and ability to work collaboratively with cross-functional teams.

Work Environment:

The work environment is fast-paced and requires overall good mental and physical health.

Physical Demands:

Job-specific abilities and requirements include:

Ability to stand, sit, and walk for extended periods of time.
Ability to lift up to 50 pounds.
Ability to perform repetitive motion from use of a computer.
20/20 vision with or without corrective lenses.
Ability to crouch, and/or crawl, and/or kneel.
Ability to tolerate various scents, noises, and bright lights.

Preference:

Confidentiality: