Digital Marketing Specialist

We are looking for a talented Digital Marketing Specialist to join our growing team and help elevate our online marketing strategies.
If you're passionate about digital marketing, creative campaigns, and driving growth through data-driven decisions, this is the perfect opportunity for you!

As a Digital Marketing Specialist, you will play a key role in developing, executing, and optimising digital marketing campaigns across multiple platforms. You’ll collaborate with cross-functional teams to enhance our online presence, attract new customers, and nurture existing relationships. You’ll also be responsible for tracking performance, reporting on KPIs, and continuously improving our strategies.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across various channels (PPC, SEO, email, social media, content marketing, and display advertising).
• Oversee campaign budgets, timelines, and ensure campaigns align with the company’s goals and objectives.
• Conduct keyword research, on-page and off-page SEO, and implement strategies to improve organic search rankings.
• Collaborate with the content team to develop compelling content that drives brand awareness and engagement.
• Develop and implement social media strategies across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
• Monitor social media performance, engage with followers, and leverage paid social media ads to drive conversions and traffic.
• Segment email lists and track open/click rates to ensure continuous improvement in engagement and conversion rates.
• Provide actionable insights to improve ROI and drive further success.
• Work closely with the design, sales, and product teams to ensure marketing efforts align with the company’s overall business goals.
• Stay up-to-date with the latest trends, best practices, and technologies in digital marketing.

Qualifications:

• At least 2 years of hands-on experience with SEO, PPC, social media advertising, email marketing, and content creation.
• Strong knowledge of digital marketing channels, strategies, and tactics.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Strong analytical mindset, with the ability to interpret data and make data-driven decisions.
• Creative thinking with attention to detail.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional development, training, and career growth.
• A collaborative and creative team environment.

How to Apply:
If you're passionate about digital marketing and ready to take your career to the next level, we’d love to hear from you! Please submit your resume, along with a cover letter outlining your experience and why you’re the perfect fit for the Digital Marketing Specialist role.