Digital Marketing Specialist

Company Overview

Project World Impact (PWI) is a leading digital marketing agency dedicated to helping nonprofit organizations and mission-driven businesses achieve their goals through strategic online marketing solutions. With a focus on creativity, innovation, and impact, we empower our clients to reach and engage their target audiences effectively. As part of our dynamic team, you will have the opportunity to work with a diverse portfolio of clients and make a meaningful difference in the world.

Position Overview

We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong understanding of online advertising and experience developing and implementing digital marketing strategies to drive online traffic. You will oversee multiple client accounts, develop and implement strategic campaigns, and drive results that align with our clients’ missions and objectives.

Key Responsibilities

Google Ads and Bing Ads Management:

• Design and manage Google Search Ads & Bing Ads campaigns to enhance visibility and drive conversions.
• Utilize AI tools to optimize accounts for peak performance and maximize ROI.
• Implement Display and Shopping Ads as required.
• Execute remarketing strategies to boost engagement and conversions.
• Coordinate with clients to discuss campaign performance and recommend improvements.

Pay-Per-Click (PPC) Campaign Management:

• Structure client campaigns logically and effectively, including segmentation by objective, audience, or product/service categories.

Analytics and Reporting:

• Utilize Google Analytics, Google Tag Manager, and GA4 to track, analyze, and report on campaign performance.
• Implement tracking codes and manage tags to collect accurate data.
• Leverage data insights to refine marketing strategies and optimize user experiences.

Email Marketing:

• Plan, write, and coordinate strategic email marketing campaigns tailored to client needs.
• Implement strategies to engage audiences and drive conversions.

Search Engine Optimization (SEO) and Content Marketing:

• Enhance organic reach through SEO best practices and tools.
• Develop content strategies (e.g., blogs, whitepapers) to support inbound marketing efforts.
• Provide SEO audits and conduct keyword research to improve rankings and guide client strategy.

Social Media Ads & Organic Social Media Management:

• Manage social media marketing campaigns and paid advertising across platforms (Facebook, Instagram, LinkedIn).
• Develop and execute social media strategies to strengthen online presence and promote client missions.

Campaign Monitoring & Reporting:

• Track key performance metrics (impressions, clicks, CPA, ROAS) and make data-driven recommendations for improvement.

Client Engagement:

• Engage with clients to answer questions and provide guidance on marketing strategies and initiatives.

Experience

• Digital Marketing: 2 years (Required)
• Client Communication: 2 years (Required)
• PPC Campaign Management: 2 years (Required)
• Google Ads: 2 years (Required)
• Google Analytics: 1 year (Preferred)
• Google Ad Grant: 1 year (Preferred)
• Google Tag Manager: 1 year (Preferred)
• Looker Studio Reports: 1 year (Preferred)
• Email Marketing: 2 years (Preferred)
• Social Media Marketing: 2 years (Preferred)
• Project Management: 1 year (Preferred)

Requirements

• Location Requirement: Must be available to work on-site in our Saint Charles, IL office.
• Adaptability: Thrive in a fast-paced, start-up agency environment requiring quick thinking, collaboration, and adaptability.
• Education: Bachelor’s degree in Business, Marketing, Communications, or a related field preferred.
• Digital Marketing Expertise: Proven experience in digital marketing, including campaign management for Google Ads, social media platforms (Facebook, Instagram, LinkedIn, YouTube), and email marketing.
• Advertising & PPC Knowledge: Strong expertise in SEM, PPC campaigns, paid search, and Google Ads auction mechanics, keyword research, and bidding strategies.
• Budget & Campaign Management: Demonstrated ability to manage advertising budgets, optimize spending for maximum ROI, and execute campaigns across platforms.
• Social Media & Content Creation: Experience with content marketing, social media strategy, and content creation for platforms like Instagram, Facebook, and LinkedIn.
• SEO & Conversion Rate Optimization (CRO): Solid understanding of SEO best practices and CRO to improve visibility and campaign performance.
• CRM & Email Marketing: Hands-on experience with CRM tools and email marketing platforms to develop nurturing campaigns.
• Automation & Analytics: Familiarity with Google Analytics, marketing automation tools, and CRM systems to track performance and streamline workflows.
• Strategic Vision & Communication: Ability to develop innovative marketing strategies and effectively communicate them to clients and teams.
• Detail-Oriented & Project Management: Highly detail-oriented with strong project management skills to oversee marketing campaigns from conception to execution.
• Creativity & Innovation: A creative mindset to develop unique digital marketing campaigns that resonate with target audiences.
• Continuous Improvement: Strong focus on data analysis, identifying trends, and optimizing campaigns for ongoing success.

PWI Culture

At PWI, we value camaraderie just as much as we value productivity. Throughout the year, we host a range of fun activities to foster team spirit and build lasting connections. From our annual bags competition and bubble gum-blowing contest to fantasy football leagues and basketball brackets, there's never a dull moment with us. We love to bond over team lunches and enjoy our daily walks to Starbucks, where ideas flow as freely as the coffee. Expect plenty of laughter, fun, and silliness as we work together to achieve our goals and celebrate our successes as a team.

Moreover, while we do seek candidates with experience, your success and growth are paramount to us. We recognize that continuous learning is vital for staying ahead in the dynamic digital marketing landscape. That's why we're dedicated to providing comprehensive training. Whether it involves mastering new tools or techniques, refining your analytical skills, or delving into the complexities of nonprofit marketing, we're here to support your advancement. In our collaborative environment, you'll find the resources and guidance necessary to thrive and excel in your role.

PWI Values

• Vision Dedication: Prioritize impact and results.
• Deliver Wow: Exceed expectations with team and clients; be timely, reliable, and responsive.
• Create Fans: Focus on customer satisfaction and loyalty; fulfill promises and foster advocacy.
• Extreme Ownership: Take responsibility and initiative.
• Improve Yourself: Pursue growth aligned with PWI's vision; cultivate skills and achieve results.
• Drive Continuous Improvement: Engage in initiatives to enhance PWI's processes.
• Think Outside The Box: Foster innovation and adaptability.
• Pursue Excellence: Strive for perfection and problem-solving.
• Push Critical Success Factors: Actively contribute to PWI's success.

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person