Digital Marketing Specialist

Symphony Solution Inc. is seeking a dynamic and results-driven Digital Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies to enhance our online presence, drive traffic, and generate leads. This role is perfect for someone who thrives in a fast-paced environment and is passionate about innovative digital marketing techniques.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various platforms, including social media, search engines, and email.
• Monitor and optimize website performance using tools like Google Analytics and SEO best practices.
• Conduct keyword research and implement SEO strategies to improve website rankings.
• Create compelling content for blogs, social media posts, email campaigns, and other digital channels.
• Manage and monitor paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) to ensure ROI optimization.
• Analyze marketing metrics and generate reports to track campaign performance and provide actionable insights.
• Collaborate with the design and development teams to ensure cohesive branding and messaging across all platforms.
• Stay updated on the latest digital marketing trends, tools, and technologies to recommend innovative strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of SEO, SEM, PPC, and content marketing.
• Hands-on experience with digital marketing tools such as Google Analytics, Google Ads, SEMrush, or HubSpot.
• Proficiency in social media platforms and their advertising capabilities.
• Excellent written and verbal communication skills.
• Strong analytical mindset with the ability to interpret data and make informed decisions.

Preferred Skills:

• Experience in the tech or mobile app development industry is a plus.
• Certification in digital marketing or relevant tools (Google Ads, HubSpot, etc.).
• Basic knowledge of HTML, CSS, or website management tools.

What We Offer:

• Opportunity to work on impactful projects for global clients.
• A creative and collaborative work environment.
• Competitive salary and benefits package.
• Professional development and learning opportunities.