Digital Marketing Specialist

Fieldpiece is searching for an experienced Digital Marketing Specialist to drive the online presence and engagement of the Fieldpiece brand and products. The ideal candidate has 5+ years of digital marketing experience with a consumer product-focused company and can create, implement and manage a marketing calendar. You have experience using digital marketing strategies, tools, and analytics to connect with our target audience and support our growth objectives. Experience with Google Analytics, Google Ads, HubSpot, Click Dimensions (or similar tools) is required. Must be creative and analytical with the ability to create content and measure the impact.

Fieldpiece isnt just a company its a thriving team of innovators, committed to pushing boundaries and celebrating curiosity. Since 1990, weve been providing HVACR professionals with rugged, feature-rich tools like meters, manifolds, leak detectors, and more.

As one of the Best Places to Work in SoCal (2023 & 2024), were proud of our collaborative culture and Hire to Retire philosophy. We offer a hybrid (3 days onsite), flexible work schedule in our Orange, CA office with a kitchen full of snacks to keep you charged throughout the day and an onsite music room with complimentary lessons.

What Youll Do

Digital Marketing Campaigns

• Plan, execute, and optimize multi-channel digital marketing campaigns across platforms, including paid search, social media, email, and display advertising.
• Develop engaging content tailored to target audiences, emphasizing the benefits and unique features of our products, industry trends, product uses and customer success stories.
• Assist the creative team to design compelling graphics, videos, and promotional materials.
• Partner with sales, product, and customer support teams to align marketing efforts with business objectives.

Website and SEO Management

• Manage and update website content to ensure accuracy and relevance.
• Optimize website pages for search engines (SEO) to improve organic traffic and rankings.
• Work with web developers to enhance user experience and implement website enhancements.

Analytics and Reporting

• Track and analyze key performance indicators (KPIs) for digital marketing initiatives, using tools like Google Analytics, HubSpot, or similar platforms.
• Provide regular reports on campaign performance, ROI, and insights to guide future strategies.

Email Marketing

• Design and execute targeted email campaigns to nurture leads and retain customers.
• Build segmented email lists and A/B test subject lines, messaging, and layouts for optimal performance.

What You Bring

• Bachelors degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing or a related role.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO tools, email marketing platforms).
• Strong analytical skills with experience using Google Analytics or similar tools.
• Excellent written and verbal communication skills.
• Knowledge of graphic design and video editing tools (a plus).
• Detail-oriented, creative, and results-focused.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Willingness to learn and adapt to new technologies and marketing trends.

Excellent benefits!

• Matching 401k up to 4% with immediate vesting.
• Healthcare premiums are subsidized 80% for you and your family with HSA and FSA options.
• Supplemental Term Life, Employee Assistance Programs (EAD), and more.
• Hire to Retire philosophy that includes personal career development plans.
• Onsite music program with lessons from guitar, piano and voice coaches.
• Bonuses based on company and personal performance.

The California base annual salary range for this role is currently $75,000-85,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.
EOE AA M/F/Veteran/Disability

Our values drive everything we do and our culture.

We are a TRIBE.

Our collective growth starts with individual growth.

We are fully engaged and empowered, collaborating to achieve our common mission.

Our people are central in making Fieldpiece the best place we will work, ever.

We do the UPFRONT HOMEWORK.

We are prepared before coming together to move forward effectively.

We begin with the end in mind by understanding The Why upfront, visualizing, researching, and acting.

We address obstacles head-on with creativity, grit and tenacity, while having fun along the way.

We deliver the RIGHT STUFF.

We deliver innovative solutions by seeing the world through the eyes of our customers.

Our culture of purposeful critical thinking leads to greatness now, rather than perfection never.

We earn TRUST.

We prove our credibility, reliability, and genuine interest in others to build lasting relationships.

Our tribe, partners, end users, suppliers and channel partners can rely on us to listen, act with integrity, and deliver quality.

We are LEAN.

We never stop searching for a better way.

We get started, fail fast, and move forward.

Our actions deliver valuable results.

We leave our EGO at the door.

We are unconcerned to be judged by the questions we ask.

With humility, we value and pursue ideas and feedback from everyone.

Our personal success is derived from the tribes success.