Digital Marketing Specialist ($65,000/Year)

*Must Reside in Texas

• Please complete either the one-way video screening (camera not required) or phone interview questions for your resume consideration.

iHouseweb is looking for a talented and driven Digital Marketing Specialist to join our team. As the primary marketing specialist in the group, you will have the unique opportunity to take significant ownership over the creation and growth of key marketing channels. Your primary responsibilities will be building and elevating our brand within the real estate community, creating meaningful engagement, and driving sales leads through various channels, including social media, webinars, and email marketing.

At iHouseWeb, we build innovative marketing software that empowers agents and brokers to succeed with their online presence. As a leader in real estate technology, we're passionate about innovation, creativity, and providing exceptional value to our clients. Our goal is to empower agents with tools that simplify their work, engage their clients, and grow their businesses. As a small but dynamic team, we value creativity, initiative, and a hands-on approach.

Join iHouseWeb, where your talent will help shape the future of real estate technology and make a tangible impact in an exciting, fast-paced industry.

Responsibilities:

• Brand Development: Shape and maintain the company's brand identity across all touchpoints, ensuring consistency in messaging and design.
• Content Creation: Write, design, and publish engaging content for social media, blogs, email campaigns, and webinars.
• Social Media Management: Build and manage our presence on key social platforms to engage and grow our audience.
• Webinars: Plan, promote, and execute educational and sales-focused webinars to attract new leads and nurture existing ones.
• Email Marketing: Create targeted campaigns that effectively communicate our value proposition and convert leads into customers.
• Lead Generation: Collaborate with the sales team to develop and refine strategies that generate high-quality sales leads.
• Analytics: Track, measure, and report on the effectiveness of marketing initiatives, using insights to optimize future efforts.

Qualifications:

• Marketing Experience: 3-5 years of experience in marketing, preferably in SaaS, real estate technology, or a related industry.
• Content Creation: Strong writing and design skills, with experience creating marketing materials such as email newsletters, training videos, articles, landing pages and social posts.
• Digital Marketing Skills: Proficiency in social media management, email marketing platforms (e.g., Mailchimp, HubSpot), and webinar tools (e.g., Zoom, GoToWebinar).
• Analytical Ability: Familiarity with tools like Google Analytics, social media insights, and marketing performance metrics to inform decision-making.
• Project Management: Ability to manage multiple projects and deadlines independently.
• Strategic Thinker: A proactive mindset, with the ability to take initiative and think creatively about marketing strategies.
• Design Skills: Basic graphic design skills (e.g., Canva, Figma, Adobe Creative Suite) and familiarity with CRM tools (e.g. HubSpot).
• Bonus: Knowledge of the real estate industry or experience marketing to real estate professionals.

What We Offer:

• A chance to make a meaningful impact in a small and growing business.
• Autonomy to shape and build our marketing efforts.
• A collaborative, innovative team culture.
• Opportunities for professional growth and development.
• Opportunity to work remotely full-time, with a flexible schedule and full health and dental benefits.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Shift:

• 8 hour shift

Application Question(s):

• When would you be available to start this job if hired?
• If you are starting a digital marketing plan from scratch to generate inbound prospects who are real estate agents looking to improve their professional website and online presence, where would you start?

Experience:

• Digital marketing: 2 years (Required)

Location:

• Texas (Required)

Work Location: Remote