Digital Marketing Specialist

Digital Marketing Specialist

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Title: Digital Marketing Specialist

Department: Marketing

Reports to:

Type: Full Time - Salary

Overview:

Defense Mechanisms who is a sister company of Enlightened Equipment is seeking a passionate and creative individual for the position of Digital Marketing Specialist. This role is responsible for producing high-quality digital content used in newsletters, websites, advertising, and social media.

Responsibilities:

The responsibilities and duties of this position include, but are not limited to:

• Create email newsletters and email automation campaigns.
• Create and schedule social media content (Instagram/Facebook/TikTok/Youtube) in collaboration with the rest of the marketing team.
• Use Adobe Suite (Photoshop or Indesign) for graphic design for ads, newsletters, social media, product photography, or website images.
• Assist with product and lifestyle and product photography to support any digital marketing initiatives
• Develop and maintain an intimate knowledge of Defense Mechanisms products and target markets.
• Organize, audit, and manage all new and existing multimedia content.
• Willingness to learn about our e-commerce platform (BigCommerce)
• Measure and report the performance of all digital marketing campaigns using BigCommerce, Meta, and Google Analytics
• Help facilitate growth across social media channels

Minimum Position Qualifications:

• Associate degree or equivalent experience in marketing, photography, or a related field of study
• Experience with Adobe Creative Suite, particularly Photoshop, Illustrator, or InDesign.
• Sharable examples of high-quality and engaging digital content.
• History of content creation in a professional setting for the use of social media
• Comfortable working with photography, lighting, and camera equipment
• A keen eye for layout, design, color, composition, and attention to detail.
• Graphic design and illustration skills (especially digital and vector-based).
• Basic understanding of the digital and content marketing landscape.
• Ability to work independently and as part of a team.
• Strong desire to learn, try new things, and problem-solve.
• Positive attitude and the ability to work with a variety of personalities
• Excellent written and oral communication
• Other duties as assigned

Preferred Position Qualifications

• Experience with the tactical and/or firearms industry.
• Experience with HTML edits, CSS, or other coding languages
• Experience with Defense Mechanisms or other tactical gear
• Experience with HTML or web development
• Experience with photography and editing
• Valid Driver's License and clean insurable driving record
• Willingness to travel for training and photoshoots as needed