YMCA of San Diego County

Digital Marketing Specialist

Full Time • San Diego, CA, United States of America

45,760 - 56,160 (Yearly) Added 5 hours, 42 minutes ago

Summary

LOCATION

YMCA of San Diego County

QUALIFICATIONS

Bachelor’s degree in Marketing, Advertising, Journalism, or Communications; 3+ years of digital marketing experience, preferably in an agency; CPR/AED and First Aid Certification required within 30 days of hire; fingerprinting required for employment.

RESPONSIBILITIES

Create and support marketing campaigns through automation across various channels, collaborate on content creation and distribution, manage website content, provide monthly campaign reports, and ensure adherence to brand standards.

INDUSTRY

Nonprofit / Community Services

SHORT DESCRIPTION

Plan, execute, and manage digital marketing campaigns to enhance member engagement and promote services in alignment with YMCA's strategic goals.

Overview:

This position is involved in planning, executing and managing digital marketing campaigns across multiple channels in support of the Y’s strategic plan for retention and growth. Initiates effective online marketing campaigns focused on business goals to increase engagement, promote the Y’s membership, program services, and drive prospects to conversion.

For information on Y Employee Perks, click on this link: Employee Benefits | YMCA of San Diego County (ymcasd.org)

Responsibilities:

Create and support campaigns executed through marketing automation platform with multichannel tactics, including email, SMS, social and chat
Write and edit content for multichannel distribution, including website, email, print, social, digital signage, video and more. Collaborate with designers and key stakeholders to produce relevant content, adhering to brand standards and messaging guidelines
Collaborate with team members to identify target audiences and devise digital campaigns that engage, inform, and motivate, implementing best practices for brand awareness and campaign goals. Provide monthly campaign reports on project KPIs
Maintain, audit, and create website content, supporting key stakeholders in ongoing website maintenance, landing page development and site redesign
Proven ability to manage multiple projects in a deadline-driven work environment
Copywriting and editing experience with strong command of AP style
Working knowledge of HTML/CSS and Adobe Creative Suite
Excellent communication and interpersonal skills for establishing and maintaining effective working relationships within the organization
Visual and auditory ability to respond to critical incidents and the physical ability to act swiftly in an emergency situation
Other duties as assigned

Qualifications:

Bachelor’s degree in Marketing, Advertising, Journalism or Communications or related field of study
3+ years' of related work experience in a digital marketing environment; agency experience preferred
Licensing, state law and our government funders require that staff within YMCA of San Diego County be fingerprinted, prior to reporting to work, and include subsequent arrest notifications
CPR/AED, and First Aid Certification, must include Adult and Child/Infant, obtained within 30 days of hire and must be from one of the following certifying organizations:
- American Red Cross
- American Heart Association
- American Safety & Health Institute

Pay Range: USD $22.64 - USD $27.17 /Hr.

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