Digital Marketing Specialist

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Digital Marketing Specialist will be responsible for working closely with various departments throughout the organization to directly support business & hospitality initiatives. They will be responsible for coordinating and driving consumer facing programs with business partners, database partners, digital marketing analysts, and the digital marketing manager. They will provide support in campaign plans to ensure proper, timely, effective implementation of cross channel campaigns to include SEM/PPC, OLV, Programmatic Display, Native, Paid Social, CTV, DOOH, and more. They will coordinate campaign plans with creative teams, engagement teams, web/mobile teams, campaign management teams and analysts.

How You'll Shine:

Marketing Development/Direct Response

• Paid media channel lead, working in paid media channels/tactics daily (Google/Microsoft Ads, Meta, YouTube, etc.), providing optimization recommendations to internal teams/stakeholders.

• Test and refine paid media efforts to continually optimize results.
• Implement A/B testing ideas and opportunities within paid channels.
• Present new/existing digital media channel testing opportunities to help exceed business goals.
• Communicate key insights and findings to leadership in partnership with digital marketing analysts and analytics department.

• Create/manage project requests in project management tools to meet partner needs, project requirements, and campaign schedules. Ensure campaigns are executed on-time and error free.
• Coordinate campaign plans with project managers, and align with ongoing communications, digital team timelines and campaign management team timelines.
• Coordinate production work project management team to facilitate digital updates on assets in support of campaign launches, program deployments and lead generation. Coordinate campaign deliverables, reporting, analytics and results metrics; determine cadence and required changes to optimize ongoing campaigns.
• Assist in the execution of CRM solutions supporting online initiatives; assist digital team members with audience segmentation, targeting, retargeting and acquisition to deliver relevant offers/promotions and maximize conversions.
• Align digital campaigns with engagement strategies, web/mobile deployments, call center campaigns, offline programs and other business initiatives.
• Assist with creation of written documentation of standard operating procedures, program objectives, process flows, content requirements and results.

Occupancy Enhancement Initiatives

• Support Digital Marketing Manager and Analysts to develop and deploy content for promotional campaigns through mobile, online media and other digital solutions.
• Build targeting strategies and audience segments to optimize campaign performance across channels.
• Partner with Analysts to use response analytics and data attributes in creating and optimizing strategic digital campaigns.
• Partner with internal resources to deliver efficient, effective, branded and legally approved digital campaigns.

Other

• Coordinate digital marketing program opportunities, campaigns and initiatives with Project Managers, Brand/Creative Teams, Content Management Teams, Sales & Marketing Teams, Corporate Programs, Sales Operations, Inventory Management, Field Sales & Marketing, Owner Services, Hospitality/Resort Operations, Brand Services, Human Resources, Call Center Operations and other internal/external resources
• Attend training and meetings as needed

What You'll Bring:

• Bachelor’s degree in marketing, Business, Hospitality or related field required.
• Experience handling web-based production to maintain content, consistent messaging, lead acquisition, customer engagement and online conversion.
• Experience developing marketing plans (budget, media mix, testing new channels, etc.).
• Experience developing and deploying campaigns with multiple test cells, varied by message, offer, and distribution vehicle.
• Experience managing multiple projects simultaneously with pay careful attention to detail and follow through on all tasks.
• Excellent ability to work effectively with various internal and external constituencies.
• Self-motivated and able to achieve goals. Ability to take initiative, plan, manage and deliver projects on time is required
• Must maintain effectiveness when situations arise that affect work tasks or the work environment, adjusting effectively to multi-task and adapt to changes in processes or requirements
• Ability to effectively communicate and collaborate with management.
• Excellent oral and written communication skills
• Excellent presentation skills; comfortable presenting to groups
• Knowledge of SEM/PPC
• Experience analyzing dashboards to measure program success, a plus
• Knowledge and experience in timeshare/vacation ownership industry, a plus
• Experience in tracking and reporting web, mobile and online media
• Experience managing and developing digital content for online marketing campaigns and communications
• Experience with Microsoft Office including Excel, Outlook, PowerPoint and Word
• Experience in lead generation and online media buys, a plus
• Experience in collecting and presenting digital analytics, a plus
• 1+ years marketing and/or digital marketing experience required.
• Experience working on campaigns that cross multiple channels (Google Ads, Microsoft Ads, OLV, Programmatic, Meta, etc.).
• Agency experience a plus

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyCareer@travelandleisure.com, including the title and location of the position for which you are applying.