Digital Marketing Specialist

Are you a smart, driven, and curious person who loves creating content with a purpose? Are you passionate about technology? Do you understand how to generate demand with content? Are you looking for professional growth and advancement?

About RCN Technologies

Position Hours and Location

We are actively hiring for this position. You will be expected to work 40 hours per week at our downtown Knoxville, Tennessee headquarters located at 200 Jennings Avenue. Our office hours are Monday – Friday, 8:00 a.m. – 5:00 p.m.

Your Opportunities

You'll have many opportunities to develop and grow your career skills and applied experience. In addition to working closely with our Manager of Growth and Analytics on impactful projects and having a strong influence on their development and execution, you'll also spend time shadowing team members in other departments. You'll get face-to-face time with the company president and other executives through lunches and sit-down meetings while building relationships and your professional network with leaders throughout the company. You'll have the opportunity to observe meetings with various stakeholders. Your roles and responsibilities will provide skill development, and you'll get periodic informal and formal reviews and feedback from your supervisor. You'll also have input on what you want to accomplish during your career. Lastly, you will also have access to company online training course resources.

Compensation

Competitive compensation is based on experience and will be discussed with you during the interview process.

How to Apply

Requirements

Digital Marketing Specialist

Key Responsibilities

• Develop and execute SEO strategies to improve organic search rankings.
  
• Optimize on-page content (keywords, meta tags, internal linking) and maintain site health (page speed, mobile responsiveness).
  
• Monitor analytics and user behavior to recommend site improvements.
  
• Write and edit engaging blog posts, landing pages, and promotional materials.
  
• Develop compelling copy that aligns with our brand voice and speaks to a tech-savvy audience (think Wi-Fi, 5G, etc.).
  
• Collaborate with design and product teams to ensure cohesive messaging and visuals.
  
• Plan and schedule social media posts across LinkedIn, Facebook, Twitter, and more.
  
• Stay up to date on industry news (telecom and wireless) and share relevant content that resonates with our followers.
  
• Track social metrics and adjust strategies to boost engagement and growth.
  
• Create email campaigns—from ideation and copywriting to segmentation and deployment.
  
• Use marketing automation tools to nurture leads and track conversions.
  
• Analyze performance data and optimize for deliverability, open rates, and click-through rates.
  
• Work closely with sales, product, and customer support teams to align content strategies with business goals.
  
• Pitch fresh ideas for campaigns that integrate with overall marketing efforts.
  
• Maintain ongoing communication with stakeholders on project timelines and results.

Requirements

• 
  3+ years of experience in digital marketing, SEO, and content creation.
  
• Solid understanding of SEO best practices and experience with tools like Google Analytics, SEMrush, or Ahrefs.
  
• Proven experience crafting engaging tech-related content—wireless, networking, or telecom knowledge is a plus.
  
• Familiarity with social media management platforms (e.g., Hootsuite, Buffer) and basic design tools (e.g., Canva, Adobe Creative Suite).
  
• Experience using marketing automation and CRM systems for email campaigns and lead nurturing.
  
• Strong communication and organizational skills—comfortable working with multiple teams and tight deadlines.
  
• A curious mindset for new technology trends

Preferred Skills

• Experience with HTML/CSS or basic website editing.
  
• Understanding of A/B testing methodologies for email, landing pages, and social content.
  
• Proficiency in video or visual content creation (short-form videos, infographics) is a bonus.

Ideal Candidate

• You light up when talking about WiFi, SIM Cards, and new technology solutions.
  
• You see numbers as your secret weapon and use them to fine-tune website content, social campaigns, and email strategies.
  
• You take complex topics and turn them into compelling stories that even non-techies can appreciate.
  
• Collaboration energizes you. You thrive on sharing ideas, offering constructive feedback, and helping others grow.
  
• You don’t wait for permission to innovate. When you spot an opportunity to optimize a site page or tweak an email campaign, you jump right in.
  
• You’re unafraid of change, and you pivot quickly when new data or priorities emerge.

Benefits

Your Employment Perks

• Family comes first with RCN! We pride ourselves on our family oriented environment!
  
• The rare opportunity to change and disrupt an industry by helping us show our partners and customers why they can Expect More from a technology provider!
  
• Health Benefits:
  
• • • Health insurance (70+% employer paid) (PPO or High Deductible option)
      
    • Vision insurance (100% employer paid)
      
    • Dental insurance (50% employer paid)
      
    • Company paid life insurance
      
    • Optional short term disability
      
    • Optional accident coverage
      
    • Optional cancer coverage
      
    • Optional critical care coverage
• Unlimited Paid Time Off
  
• Flex Days (Work from Home)
  
• Paid holidays
• Generous paternal and maternal paid leave
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
  
• A friendly and casual work environment with a relaxed, smart-casual dress code
  
• Monday through Friday business hours – Work-Life Integration!
  
• Company-sponsored lunches and monthly team-building activities
  
• Free coffee bar and snacks
  
• Brand new, purpose-built 21st-century office in a 20th-century historic building in downtown Knoxville
  
• Exposure to emerging technology and products
  
• Hands-on, in-person, and self-guided continuing education opportunities to employees seeking to grow and learn
  
• Access to award-winning online courses to enhance abilities and develop new skills to apply to a successful career in creative, management, and digital disciplines