Digital Marketing Specialist

Overview

Location: Remote

Job Type: Full-Time

Annual Salary Range: $35 to $55 per hour

Job Posting Estimated Close Date: 2/20/2025

Security Clearance: Must possess a Secret or Top Secret (TS/SCI) clearance

INTECON, LLC is seeking a motivated and detail-oriented Digital Marketing Specialist to support AFWERX's digital engagement strategies. This role is responsible for developing, executing, and optimizing digital marketing campaigns that enhance AFWERX's visibility, stakeholder engagement, and mission effectiveness. The selected candidate will lead social media strategies, email marketing, content marketing, and SEO efforts, ensuring that AFWERX's digital presence aligns with strategic communication goals and Director priorities.

Roles and Responsibilities

The Digital Marketing Specialist will:

• Develop and implement comprehensive digital marketing strategies to promote AFWERX's mission, initiatives, and programs.
• Manage content creation and distribution across social media platforms, websites, and email marketing campaigns to drive engagement.
• Monitor and analyze digital marketing performance metrics such as website traffic, social media engagement, and conversion rates, providing data-driven insights for campaign optimization.
• Collaborate with AFWERX leadership, public affairs, and strategic communication teams to ensure brand consistency and messaging alignment across all digital channels.
• Research and apply search engine optimization (SEO) best practices to enhance online visibility and content reach.
• Stay current with digital marketing trends, industry best practices, and emerging technologies, recommending innovative strategies to improve engagement with target audiences.
• Create and execute email campaigns, leveraging automation tools to reach, nurture, and engage key audiences.
• Provide regular reports and presentations on digital marketing performance and key performance indicators (KPIs) to leadership.
• Participate in meetings and strategy discussions to align digital marketing initiatives with AFWERX goals and priorities.
• Ensure that all digital marketing content adheres to AFWERX branding guidelines and OPSEC (Operational Security) requirements.
• Assist with basic web development and user experience (UX) collaboration, working with development teams to enhance website functionality and engagement.
• Develop and execute paid digital advertising strategies, including Google Ads, social media ads, and sponsored content campaigns.
• Tailor content to resonate with different target audiences, demonstrating AFWERX's value across various sectors.
• Provide crisis communication support, ensuring timely, accurate, and strategic messaging in response to key events.
• Travel as required to support stakeholder engagements, industry events, and ecosystem partnerships.

Qualifications

Education

Degree or certificate in Marketing, Communications, Digital Media, Business Administration, or a related field.

Experience

• 3+ years of experience in digital marketing, content marketing, or social media strategy, preferably within a military, government, or defense environment.
• Strong understanding of digital marketing principles, strategies, and tactics, with expertise in SEO, content marketing, and social media management.
• Ability to develop, execute, and analyze digital campaigns across platforms such as Facebook, LinkedIn, Twitter, Instagram, and YouTube.
• Experience using analytics tools to track and interpret key performance metrics, enabling data-driven decision-making.
• Proven ability to develop, manage, and optimize email marketing campaigns, including segmentation and automation.
• Basic knowledge of web development, UX/UI design, and content management systems (CMS) to collaborate effectively with development teams.
• Familiarity with content creation best practices, ensuring that all materials align with AFWERX's branding and messaging.
• Ability to stay updated on industry trends, adapting strategies and products accordingly to maintain digital marketing effectiveness.
• Strong ability to craft compelling digital content, ensuring alignment with AFWERX objectives.
• Proficiency in digital communication tools, including Google Workspace (Docs, Sheets, Slides, Drive).
• Ability to work independently in a highly dispersed, remote organization, managing multiple tasks effectively under tight deadlines.
• Strong interpersonal and collaboration skills, with the ability to work across teams and engage with diverse stakeholders.

Certifications and Training

Preferred certifications:

• Google Analytics Certification
• HubSpot Content Marketing Certification
• Hootsuite Social Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

Proficiency in:

• Google Analytics, Google Ads, and Google Tag Manager
• SEO tools (SEMrush, Moz, Ahrefs)
• Social media management tools (Hootsuite, Sprout Social, Buffer)
• Email marketing platforms (Mailchimp, Constant Contact, HubSpot)
• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) (preferred but not required)

Specialized Training in:

• Data-driven digital marketing strategies
• Paid media advertising and campaign optimization
• Government and DoD digital communication policies

Security Clearance

Active Secret Clearance required, with the ability to obtain Top Secret (TS/SCI) if needed.

Benefits:

• Comprehensive Group Health Plans (Medical, Dental, and Vision) coverage.
• Company-paid Short-Term and Long-Term Disability, Life, and AD&D Insurance.
• Flexible Spending Accounts and Supplemental Plans Available.
• Company-paid Training and Development Programs.
• Generous Paid Time Off, Holiday Pay, and Sick Leave.
• 401k Retirement Plan with Company Match.
• Critical Illness and Accident Insurance.
• Employee Assistance Program.

About INTECON:

INTECON (Integrity Consulting), founded in 1999, is a wholly owned subsidiary of Aspetto, Inc. Aspetto is a leading product and technology firm known for its strategic enterprise life-cycle support. With expertise in the acquisition, design, deployment, and sustainment of Federal and DoD tech and tactical systems, Aspetto has made a significant impact since its inception in 2008.

As an 8(a), HUBZone, and ISO 9001:2015 certified company, and a three-time INC.5000 awardee, Aspetto offers an impressive range of capabilities, including Enterprise IT & Cloud-Based Technologies, Software Development & Cybersecurity, Data & Analytics, Intelligence & Professional Services, Logistics, and Tactical Equipment. Together, Aspetto and INTECON strive to drive innovation, preserve quality standards, and demonstrate an unwavering commitment to our nation's security. Our client-centric approach prioritizes innovative, responsive solutions that consistently exceed expectations.

INTECON is proud to be an Equal Opportunity Employer committed to fostering diversity and inclusivity. We firmly uphold the principle of Equal Pay for Equal Work, without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, eligible veteran status, or any other protected characteristic. We welcome qualified applicants from all backgrounds and strive to create a workplace where everyone feels valued and respected.