Digital Marketing Specialist Ii

Company: Instrumart

About Us
"There's an engineer behind everything we sell.”

This isn't just a tagline. We have a team of 20+ applications engineers that serve as our primary sales force, troubleshooters, and technical support staff. Yeah, we ask a lot of them but they're pretty smart. If you know what you're looking for, you can quickly and easily go online or call us to place an order. But, if you have a question or aren't entirely sure what you need or what might work best, then call us! Our engineer will work with you to find the best solution for your unique situation and, once you've made your purchase, they will continue to provide support for the life of that product.

Visit our Website: instrumart.com

Summary:
The Digital Marketing Specialist II is a member of the Marketing Team and reports to the Director of Marketing. The Marketing Team aims to find, reach, grow, and drive as many qualified customers to Instrumart as possible. This role involves implementing various Digital Marketing
practices, including paid search, display advertising, remarketing, custom content creation via blog posts, social media, and search engine optimization.
Essential KSA’s (Knowledge, Skills, Abilities)

• Search Engine Marketing
• Develop Pay-Per-Click (PPC) Campaigns to drive relevant traffic to appropriate pages onwww.instrumart.com.
• Conduct quarterly Brand Review meetings with the Engineering Sales team to review product line performance
• Maintain and monitor ROAS bids, impression share, conversions, quality score, and other

important account metrics

• Monitor and analyze account performance in search, display, remarketing, and video campaigns
• Research and develop keyword sets for each new product
• Write and design compelling text and image ads
• Search Engine Optimization
• Work closely with E-Commerce Team and Engineering Teams to enhance product landing pages via keyword optimization
• Identify and implement strategies for increasing relevant organic site traffic
• Create custom content for Instrumart.com via blog posts and application notes
• Social Media
• Contribute to building the Instrumart brand by managing Instrumart’s social media profiles on Facebook, Twitter, Linked In, and YouTube
• Create, plan, coordinate, and execute Instrumart’s social media strategy

Maintain Instrumart’s social media calendar, gathering and creating custom content for daily posts via a platform tool like Hootsuite.com
Required Skills

• 3-6 years of experience in SEM and SEO strategies
• Bachelor’s Degree in a related field
• Experience: Proficient in search engine algorithms and advertising bidding strategies with

Google Adwords, Google Analytics, and Google Merchant Center, including prior
experience with Adwords and Analytics certifications

• Experience in managing and optimizing moderate to large-scale Google Advertising

accounts, including automated bidding and machine learning

• Exceptional quantitative skills and aptitude, including advanced Excel skills and other

reporting tools like Google Data Studio

• High levels of self-motivation and personal initiative
• Strong interpersonal and verbal communication skills
• Strong written communication skills
• Excellent organizational skills and the ability to handle competing priorities

Work Atmosphere
The Marketing Specialist works in a typical office environment, with a clean setting and
climate-controlled temperature. The office has significant exposure to natural light. Substantial
time spent at a desk, sitting, and making repetitive motions through computer work.

#instrumart
#FCG-M
#LI-JS

Instrumart operates as a vital subsidiary within Flow Control Group (FCG), a prominent holdings company that is a leading solutions provider focused on technically oriented products and services for flow control, fluid handling and process, industrial automation, and life sciences with locations throughout North America. As a critical intermediary between over 3,000 suppliers and 15,000 customers, over 90 brand companies, and close to 1,700 employees, FCG’s distribution and technical expertise serve an essential function in the movement of mission-critical components to a diverse array of end markets and applications.

Why Build a Career with Us?

Everyone’s an Owner of the Company: Because every team member contributes to Flow Control Group’s success, everyone has the benefits of ownership! Flow Control Group has a broad-based employee ownership program extended to every employee within our portfolio companies.

Competitive Benefits: Enjoy an attractive benefits package that includes Medical, Dental and Vision insurance (among other plans), competitive 401(k) matching program, career growth opportunities, employee referral program, paid time off and holidays, as well as parental leave.

Training: FCG University learning and training platform available to all employees offering over 80k courses.

Career Growth Opportunities: At Flow Control Group, we are committed to your professional development. With a vast network of over 100 brands across North America, we provide unparalleled opportunities for growth and advancement. Whether you're just starting your career or looking to take it to the next level, we offer custom training programs, mentorship, and a supportive environment to help you achieve your goals. Join us and be part of a dynamic team where your contributions make a real impact.

Equal Opportunity Employer: Flow Control Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other legally protected characteristics.