Digital Marketing Specialist Iii

Salary Range:

Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University’s small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.

SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences, Cox School of Business, Lyle School of Engineering, Meadows School of the Arts, Simmons School of Education and Human Development, Dedman School of Law, Perkins School of Theology and Moody School of Graduate and Advanced Studies.

SMU is data driven, and its powerful supercomputing ecosystem – paired with entrepreneurial drive – creates an unrivaled environment for the University to deliver research excellence.

Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU’s relationship with Dallas – the dynamic center of one of the nation’s fastest-growing regions – offers unique learning, research, social and career opportunities that provide a launch pad for global impact.

SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.

About the Department:

The Maguire Energy Institute in the Cox School of Business was founded in 1974 with initial funding provided by Dallas oilman Cary Maguire. The Institute is recognized for industry leading programs and the SMU Cox School of Business is recognized for its small class size, individual instruction and outstanding alumni network. Our programs contribute to produce energy leaders who are not just educated but informed, not just trained but skilled, not just degreed but prepared for today and tomorrow’s energy industry. The Institute works with the faculty of Cox in providing energy related degree programs, degree specializations and minors.

About the Position:

This role is an on-campus, in-person position.

The position will execute a variety of tasks and deliver results for highly-complex problems. They will contribute as a proactive team member and administer and market multiple aspects of the Maguire Energy Institute programs and projects. Examples of support for the Maguire Energy Institute include the Institute's academic programs, co-curricular programs, advisory board relations, direct and social media marketing, newsletters, website maintenance, student and external event planning, scholarships, organizational administrative and operational aspects of all programs. The position will maintain accurate databases/trackers of alumni and advisory board members; coordinate with vendors; assist in the preparation of quarterly reports; processing of scholarships and expense reimbursements. Position will require the ability to handle donor and student information with discretion.

Essential Functions:

• Digital Marketing: Develop/maintain website and SMU systems such as SMU360 and manage social media presence across all platforms. Coordinate and manage content across all channels. Work with marketing communication in preparing Institute collateral. Prepare quarterly newsletters and copy for press releases as needed. Manage 3rd party vendors.

• Program Administration: Provide administration support to the Institute, faculty, students, Board of Advisors and applicants in managing and expanding its MSES degree program, undergraduate energy concentration, Spindletop program and other co-curricular activities. Identify, develop and implement strategies to improve office and program function.

• Assist in the planning, development and coordination of Maguire Energy Institute program events and sponsorships including but not limited to Advisory Board meetings, treks, speakers, lecture Series, symposium and seminar series. Coordinate/schedule arrangements for speakers. Maintain master schedule of all Institute events. Oversight of interns / students workers.

• Business and Reporting: Coordinate/schedule arrangements for speakers, process payments, order and organize materials. Source promotional items from preferred vendors. Assist in the development of budget, budgeting for events and collateral. Work with DEA on yearly endowment reports. Submit expense reports. Manage contracts for events and work with Cox Contract Liason on all approvals.

• The Maguire Energy Institute hosts events, workshops, corporate treks, meetings and networking engagements at various times, throughout the year for students, Board members and the broader energy community. The position will need to actively oversee all of these events.

• Periodically, events, conferences, corporate treks and competitions are hosted outside of Dallas. The position will need to travel to such events, as needed.

Education and Experience:

A Bachelor’s degree is required. A degree in Business, Marketing or closely related field is preferred.

A minimum of five (5) years of experience is required.

Must have extensive experience in digital marketing, including website maintenance, social media and direct channels. Experience in customer database management (e.g., salesforce), internet research, direct marketing tools is required.
Experience in event planning and execution is preferred. Copywriting / earned media experience considered a plus. Experience in higher education settings preferred, but will consider other backgrounds (e.g., corporate, agency) with a demonstrated willingness to learn.

Knowledge, Skills and Abilities:

Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills.

Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.

Candidate must have the ability to be resourceful, proactive and work ahead of the supervisors in the Institute to keep activities on track.

Candidate must have strong software skills and must be proficient in Microsoft Word, Excel, Outlook, PowerPoint and Adobe InDesign.

Candidate familiarity with common web development tools and social media asset management tools is essential.

Physical and Environmental Demands:

• Sit for long periods of time
• Stand
• Push/pull

Deadline to Apply:

January 24, 2025

Priority consideration may be given to submissions received by January 10, 2025

EEO Statement:

SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, accessequity@smu.edu.

Benefits:

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.

SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.

The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.