Digital Marketing Specialist - Social Media & Seo

About Us:

PsychiaTreat is a leader in mental health services, focused on providing compassionate care to those who need it most. We understand the importance of outreach and communication in connecting patients with the right mental health resources. As we continue to grow, we are looking for a skilled Marketing Specialist to join our team and help elevate our brand, expand our reach, and drive awareness of our services.

Position Overview:

We are seeking a creative and results-driven Digital Marketing Specialist to join our team full-time onsite. In this role, you will develop and execute marketing strategies to promote Psychiatreat’s services and grow our patient base. This position is perfect for a professional who is passionate about healthcare marketing, enjoys working in a collaborative environment, and is eager to make a positive impact on the mental health sector.

Requirements

Key Responsibilities:

• Plan and execute marketing campaigns across Facebook, TikTok, LinkedIn and Instagram, both organically and via tailored Ad Campaigns.
  
• Develop content for social media posts, blog articles, newsletters, and other marketing materials.
  
• Create consistent, SEO-optimized content for placement across the company's websites and blogs, per latest SEO guidelines.
  
• Manage Google Business Listings for each of our locations.
• Assist in conducting market research to identify trends, audience needs, and competitive analysis to refine marketing strategies.
  
• Collaborate with the Director of Marketing to ensure messaging aligns with organizational goals and values.
  
• Measure and report on the effectiveness of marketing campaigns, using data to optimize future initiatives.
  
• Manage and enhance the company’s social media presence, including content creation and community engagement.
  
• Ensure brand consistency across all communication platforms and marketing materials.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
  
• 1-3 years of experience in marketing, preferably in or adjacent to the healthcare or mental health verticals.
  
• Moderate proficiency in digital marketing tools (Google Analytics, SEO, SEM, social media platforms, etc.).
  
• Strong written and verbal communication skills with the ability to craft engaging content.
  
• Creative thinker with a passion for developing innovative marketing strategies.
  
• A passion for designing engaging social media content, across the Meta platforms. TikTok & LinkedIn is a plus.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
  
• Experience with graphic design tools (Adobe Creative Suite, Canva, CapCut, etc.)

Benefits