Digital Marketing Strategist

Full Time • Centennial, CO, United States of America

70,000 - 85,000 (Yearly) Added 3 days, 6 hours ago

Summary

LOCATION

Centennial, CO (Hybrid schedule: 3-4 in-office days per week)

QUALIFICATIONS

4+ years of experience in digital marketing, especially in building and optimizing campaigns across various platforms including Google Ads, Meta Ads, and programmatic channels. Bachelor's degree in Business, Marketing, or related field preferred. Strong data analysis, communication, and organizational skills required.

RESPONSIBILITIES

Manage and optimize paid search, social, CTV/OTT, and audio campaigns for multiple clients. Conduct market research, set up conversion tracking, monitor performance, and manage budgets. Collaborate with clients, provide strategic recommendations, and mentor junior team members.

INDUSTRY

Digital Marketing and Advertising

SHORT DESCRIPTION

The Digital Marketing Strategist will plan and manage diverse digital campaigns, mentor team members, and act as a subject matter expert to ensure the success of client marketing efforts in a collaborative environment.

Job Summary:

The Digital Marketing Strategist is a position centered on planning and management of paid search, social, CTV/OTT, audio, and native campaigns. This role will work with the Media Director and Account Managers to strategize, build, and maintain campaigns ensuring pre and post launch milestones are achieved and budgets are pacing correctly. This role is responsible for mentoring and advising two other paid media team members, and acting as a subject matter expert in cross functional marketing conversations with both clients and internal projects. This job is based in our Centennial, CO office with a flexible hybrid schedule of 3-4 in office days per week.

About the Team:

We are PIN, Power In Numbers. We are one team of data driven, client obsessed, humble, and contrarian marketers and technologists. We exist to serve challenger brands by uniting technology and marketing to blur the lines between brand and performance marketing. Our ethos is focusing on the end result more than the methods.

This position will fall under PIN’s Client Operations Team, the channel focused and client facing group of marketing specialists executing full-funnel content driven marketing campaigns across paid media, organic media, email, web, video, experiential, and more.

About You:

You’re a clever, hungry and humble self starter. You’ve been around the world of media and marketing long enough to know what you’re doing, but you’re uncomfortable with doing things simply “because they’ve always been done that way”. You’re unafraid to dive into new tactics, channels, and methods for our clients and you keep your mind sharp on the industry and its latest developments and tools. You’re accountable to deadlines, and accountable to your team. You’ll thrive in a collaborative environment, you won’t be shy in a Zoom call or a client meeting, and you won’t be the person who prefers someone else map out their day or keep to themselves. You’ll come with opinions and stories of success and failure (hopefully some of them are funny too), and you’re open to learn as you write more stories of your success.

Core Responsibilities:

Lead marketing channel implementation and management for approximately 5-10 clients.
Assist in market research and media strategy, leading media strategy for 1-3 small to mid size clients.
Set up and maintain conversion tracking across platforms including the implementation of GA4, GTM, and other tracking tools.
Monitor, optimize, and report campaign performance on an on-going basis to ensure KPIs are met or exceeded.
Perform ongoing campaign discovery, expansion, and optimization to ensure the media executions match client’s business needs and not just reported conversions.
Act as a SME on client calls, explaining the nuances of channel performance and offering recommendations to suit client and market needs.
Manage budget pacing and performance.
Create clear and compelling ad copy, and organize ads in a way that can be tested and compared to.
Actively build relationships with vendors and technology partners in order to offer our clients the best services in the industry, and to stay on top of trends.

Qualifications:

4+ years of hands-on experience building and optimizing campaigns across search, social, and programmatic across B2B, B2C, and Brand.
An understanding of media planning and media strategy, integrating creative testing frameworks and non-standard flights.
Experience Google Ads, Meta Ads, MS Ads and at least one of each of the following categories
Social: TikTok, Pinterest, Snap, Reddit, alternative social channels.
Programmatic: StackAdapt, AdLib, TTD, DV360
Strong data analysis skills with demonstrated ability to create a story and insights from data.
Strong Excel skills, and experience with other BI tools.
An expertise in GTM with the ability to expertly configure conversion tracking and tags.
An understanding of GA4, with a keen understanding of GA4 configuration and data governance.
Comfortable running reports and compiling data insights in a coherent narrative fashion
Strong analytical, problem-solving, and strategic thinking skills
Effectively able to prioritize projects and workload in a fast-paced, dynamic environment
Excellent communication and organizational skills
Highly motivated self-starter
Bachelor's Degree in Business, Marketing, or related field preferred

Preferred/Nice to have:

Agency Experience is Ideal
Google Ads & Microsoft Advertising Certifications
Experience using campaign management software
Working knowledge of SEO and Organic Social
Working knowledge of email marketing, and how it works in the greater media plan
Monday.com or other project management experience

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits: