Digital Media Content Strategist-Hybrid

Do you have a passion for changing lives in the community? Do you value a positive culture that promotes work/life balance while making a significant impact? CareerSource Suncoast serves thousands of employers and job seekers each year in the Sarasota/Manatee county area. Join our team if you want to create your next success story!

$51,000-$56,000 (Depends on Experience)

Benefits Offered:

We offer great benefits, including:

4 weeks PTO in 1st year- you can start using it after 90 days!

• Plus 12 paid holidays

Free Benefits:

• Medical plan with HSA: we contribute $1,000 annually to your HSA account to cover out of pocket expenses! other low-cost plans available.
• Dental plan
• Life Insurance/Long-term Disability
• Professional development opportunities

401k plan-CSS contributes 7.5% of your salary to your account bi-weekly upon eligibility!

Other benefits available through payroll deduction include:

• Dependent medical-CareerSource Suncoast contributes 25% towards dependent premiums
• Vision
• Dependent dental
• Additional life insurance/AD&D
• Dependent life
• Short term disability
• Supplemental insurance plans (Cancer, Accident, Hospital) that pay you directly for a covered event

Employment Type:
Full-Time- Mon-Fri 8:00am-5pm, Hybrid work schedule, work from home-office time as needed for business purposes.

Summary

The Digital Content Media Strategist is pivotal and responsible for collaborating with team members to create content for building client communities using social media channels, the CareerSource Suncoast (CSS) website, email marketing, video production, live events, etc. This self-starter role identifies and creates content using a wide range of techniques, and formats content for various platforms. By utilizing graphic design, photography, videography and producing/editing/publishing skills, the content creator documents, curates and publishes content relevant to target audiences.

Primary Duties

Video coordination, production, editing and publishing

o Plan, coordinate and produce video content which includes clients at CSS events, remote video interviews with job seekers, employers and community partners

o Trim video content to create shorter videos and snippets for specific audiences

o Manage special video projects with 3rd party videographers

o Competence with video-editing software (Adobe Premier preferred)

Photography

o Capture, process and edit images

o Arrange objects, scenes, lighting and background

o Shoot engaging visual stories and create dynamic visual content

Graphic Design

o Competence with Adobe Creative Suite (Photoshop/Illustrator/InDesign) and/or Canva to create and edit images, infographics, thumbnails and other design elements to promote content

Social Media, Website, Email Marketing

o Add and update events and other content on Facebook and website

o Work alongside Economic Development Manager to design, create content for and manage email marketing campaigns

o Proficiency with WordPress, Elementor, and associated plug-in applications

• Take pillar content (video, testimonials, etc.) and create micro-content that includes core topics, sub-topics and topic clusters which are valuable to our clients.)
• • Create digital content to be used across multiple channels: YouTube, CSS website, Facebook, Instagram, LinkedIn, Twitter, blogs, MailChimp, and occasionally for print production (brochure, signage, advertising, etc.)
  • Work directly with CSS staff to make their content ideas come to life through videos, photos, podcasts, PowerPoint presentations, website articles and more.
  • Track content status in Microsoft Project (ideation, planning, in progress, editing, uploading, published) as well as marketing requests made through JIRA
  • Upload final content to CSS Content Library for Economic Development Manager to deploy
  • Participate in regular content creation meetings
• Note: The omission of specific statements does not preclude the assignment of specific duties not listed if such duties are a logical assignment to the position.

• Bachelor’s degree in visual arts, graphic design, marketing or advertising related, or comparable experience
• Prefer experience with producing and recording live streaming content
• Vlogging/YouTube content style video creation experience
• Intermediate/Advanced photography skills
• Prefer 2-3 years of digital content creation experience, specifically with visual storytelling, social media, photography/videography.
• Must be willing to travel to Career Centers within the region (Sarasota and Manatee Counties) and no transportation is provided by CSS, although mileage reimbursement is available.

Equipment and Software to Be Used

1. A PC or related equipment and their designed function.

2. DSLR, video cameras

3. Adobe Creative Suite, Sharepoint, Canva, Gain, Microsoft Word (windows), Excel, and Outlook

Competencies Required

1. Strong oral and written communication skills

2. Proficiency in social media marketing and analytics

3. Videography and photography background

4. Flexibility to deal with multiple projects

5. Goal-oriented

6. Team player

7. Self-motivated and able to motivate others