Digital Media Specialist

The Digital Media Specialist – Paid Social Media is part of the Digital Marketing Team and reports to the Director of Paid Media. This role supports the marketing and D2C teams with planning, implementation, and optimization of paid social media, including Meta and Pinterest and other social platforms as needed. This role works closely with other in-house media and D2C team members to deliver effective media and sales campaigns that meet Electrolux’s marketing and sales goals. The ideal candidate can learn new technology, works well within a team environment, and is able to prioritize workflow while maintaining work quality.

Core responsibilities include:

• Campaign management and execution for Meta and Pinterest and other social platforms as needed across the full funnel
• Work in partnership with social platforms to ensure our campaigns, creatives, bid strategies and performance align with best practices.
• Work closely with in-house graphics team and creative agencies to develop, traffic, and test new ad creatives ensuring alignment with brand messaging and D2C promotional periods
• Work closely with D2C team to support promotional efforts and report out on conversion performance
• Analyze performance of campaigns and creatives on key metrics for daily/weekly optimization. Recommend tactical changes to maximize campaign performance and sales.
• Provide support for other members of the in-house media team including QA-ing campaign launches,

Additional skills include:

• Understanding of the programmatic media industry, inventory, and platform landscape
• Able to balance business needs and timing without compromising on quality, evaluating the data to inform decision-making and continuous improvement.
• Adept at managing a range of campaigns across a range of products, budgets, and target audiences
• Able to follow established processes and recommend improvements to best achieve media and sales goals.
• Builds good working relationships, is a good listener, and responds well in an ever-changing environment.
• Able to report on results and make recommendations for testing and improvements.
• Communicates clearly and effectively.

EDUCATION & EXPERIENCE:

• 2 -3 years of digital advertising experience, whether at an agency, end brand, or technology platform.
• Advanced Excel skills and intermediate PowerPoint skills strongly preferred.
• Exceptional ability to learn, adapt, discover, and test new ideas.
• Four-year college degree.