WFAE

Digital Membership Manager

Full Time • Charlotte, NC, United States of America

65,000 - 75,000 (Yearly) Added 16 hours ago

Summary

LOCATION

Hybrid, based in Charlotte, NC

QUALIFICATIONS

Proven experience in digital fundraising or membership management, strong data analysis and marketing skills, excellent writing and communication abilities, proficiency in content and customer management software, and organizational skills.

RESPONSIBILITIES

Develop a digital membership growth strategy, manage digital channels, oversee email marketing campaigns, analyze membership metrics, collaborate with team members, and maintain donor records.

INDUSTRY

Media and Broadcasting

SHORT DESCRIPTION

WFAE seeks an experienced Digital Membership Manager to establish and grow a digital membership program, leveraging various platforms for revenue growth and community engagement.

WFAE Charlotte’s NPR Station

Digital Membership Manager

About WFAE

WFAE, the NPR station in Charlotte, is an award-winning multiplatform newsroom (radio, digital, podcasts, live events) committed to providing high-quality local news and engagement that meets the needs of our diverse community. Our mission is to deliver journalism that informs, engages and inspires. Our vision is to help create a more knowledgeable and engaged community grounded in our shared humanity.

Fast Facts

Established: 1981

Employees: 50+

Annual Budget: $7.9M

Our Story: View

Position Summary:

WFAE is seeking an experienced leader with fundraising, digital and marketing acumen to establish a digital membership program. The program will leverage web, mobile, social, email, streaming and emerging platforms to drive revenue growth through member acquisition and engagement. This is an opportunity to help expand support for WFAE’s mission to broader audiences. The successful candidate will work closely with other fundraising professionals and members of our digital team to support WFAE’s revenue goals.

Key Responsibilities:

Develop and execute a digital membership growth, engagement and retention strategy.

Manage and optimize digital channels to improve the donor experience and completion rates.

Create and oversee email marketing campaigns, including segmentation, A/B testing and content development.

Monitor and analyze digital membership metrics and progress toward goals, and provide regular reports to the management team.

Help shape goals and milestones for the digital membership program, building out 1 to 3-year roadmaps.

Collaborate with the content team and other membership team members to create compelling copy to promote membership initiatives.

Maintain accurate and timely donor records.

Stay abreast of best practices and industry trends in digital fundraising.

Qualifications

Proven experience in digital fundraising, membership management or a related field.

Experience implementing and managing digital advertising campaigns.

Excellent computer and technological skills, including proficiency in using content and customer management software.

Strong data analysis skills

Strong marketing and promotion skills.

Email marketing and direct response experience.

Excellent writing and communication skills.

Strong organizational skills and attention to detail.

Ability to prioritize and manage multiple duties, with minimum supervision in a team environment.

Experience working successfully in matrixed environments.

Department: Membership & Major Gifts

Reports To: Executive Director of Membership & Major Gifts

Job Type: Full-time; Hybrid

Benefits and Compensation

WFAE offers a comprehensive benefits package l and Account Manager will be compensated with a competitive base salary based on professional experience plus incentive compensation to reward for successful revenue production.

Salary Range : $65,000 to $75, 000 based on experience and skilla

Across WFAE, we strive to: