Digital Product Owner - Marketing & Websites

Join our team at Digital Polygon as a Digital Product Owner, where you'll play a vital role in driving strategic engagements with our clients, enhancing customer experiences, and guiding the roadmap for their digital products. If you're passionate about understanding customer needs, identifying opportunities for growth, and shaping digital products that delight users, we want to hear from you.

About Us:

Digital Polygon is a leading digital product development company that specializes in creating innovative and user-centered solutions for businesses and organizations, leveraging our expertise in WebOps to deliver high-performing and secure digital experiences. Our team of experts in product management, design, and development work together to deliver high-quality digital products that meet the evolving needs of our clients and their customers, while our WebOps practice ensures seamless deployment, monitoring, and optimization of these products. With a focus on collaboration, creativity, and customer satisfaction, Digital Polygon is dedicated to helping businesses succeed in the digital landscape through our comprehensive approach to digital product development and WebOps.

Our mission is straightforward: Build it better.

Role Overview:

As a Digital Product Owner - Marketing & Website, you will be the primary point of contact for our clients, responsible for understanding their business goals, identifying opportunities for growth, and driving strategic engagements to deliver high-quality digital products. Primarily working with customers on website build, migration, and campaign optimization, your knowledge of marketing best practices and user experience driven design methodologies is perfect for this role. Your expertise in customer engagement, account management, digital product development, and project management will be essential in guiding the vision for our clients' products.

Key Responsibilities:

• Client Engagement: Develop and maintain strong relationships with clients, understanding their business goals, challenges, and aspirations to inform digital product strategies.
• Discovery Sessions: Conduct discovery sessions with clients to uncover business needs, identify opportunities for growth, and define digital product roadmaps that drive business results.
• Strategic Guidance: Provide strategic guidance to clients, leveraging industry trends, market analysis, and customer insights to inform product decisions and drive digital transformation.
• Digital Product Roadmap: Collaborate with clients to develop and refine digital product roadmaps, ensuring alignment with business goals and customer needs.
• Project Oversight: Oversee the delivery of digital projects, ensuring timely completion, budget adherence, and quality standards.
• Stakeholder Management: Facilitate communication between clients, designers, developers, and stakeholders to ensure seamless collaboration and effective project delivery.
• Customer Insights: Gather and analyze customer feedback, market trends, and industry insights to inform product decisions and drive continuous improvement.
• Business Growth: Identify opportunities for business growth, developing and executing strategies to drive revenue increase and customer satisfaction.

Desired Attributes:

• Exceptional communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders.
• Strong business acumen, with the ability to understand client goals and develop strategies to drive business results.
• Proven ability to analyze complex business problems, identifying opportunities for growth and developing effective solutions.
• Passion for customer engagement, with a focus on delivering high-quality digital products that delight users.
• Strong analytical skills, with the ability to measure and analyze the effectiveness of digital marketing campaigns and make data-driven decisions.
• Strong understanding of SEO principles and best practices, including keyword research, on-page optimization, and link building.
• Experience with marketing campaign development and execution, including email marketing, social media marketing, and paid advertising.
• Knowledge of website optimization techniques, including user experience (UX) design, conversion rate optimization (CRO), and accessibility.
• Experience with Agile methodologies and project management tools, with the ability to adapt to changing project requirements.

Technical Experience Requirements:

• Digital Product Development: Strong background in digital product development, with a focus on customer engagement and user experience.
• Website Development and CMS: Familiarity with website development projects, Content Management Systems (CMS) such as Drupal and WordPress, and Customer Relationship Management (CRM) systems like HubSpot, to manage customer interactions and marketing campaigns.
• Marketing Collaboration and Digital Optimization: Proven experience working with marketing teams to develop and execute digital marketing strategies, including Search Engine Optimization (SEO), marketing campaigns, and website optimization. Familiarity with marketing automation tools, such as Marketo or Pardot, and experience with A/B testing and experimentation to drive conversion rate optimization.
• Industry Trends: Strong understanding of industry trends, market analysis, and customer insights to inform product decisions and drive digital transformation.

Additional Requirements:

• Bachelor’s Degree or equivalent experience required.
• Minimum of 5 years of experience in digital product development, account management, or a related field.
• Preference for experience working with digital agencies or consulting firms.
• US based role, with ability to work eastern timezone business hours.
• Ability for some travel to DC area and/or customer locations as needed.
• References of past managers, employers, and/or colleagues.

Benefits:

• Competitive Salary
• Comprehensive Medical, Vision, and Dental Coverage
• 401k Company Match
• Continuous Training Opportunities
• Generous Time Off Plan
• Opportunity to be part of a fast-paced and growing company

If you're ready to drive strategic engagements with clients, shape digital products, and deliver high-quality customer experiences, apply now to join our dynamic team as a Digital Product Owner at Digital Polygon. Let's build it better.

Job Type: Full-time

Pay: $65,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Paid time off
• Referral program
• Vision insurance

Application Question(s):

• Can you describe a time when you had to analyze complex business problems and develop effective solutions? What was the outcome?
• How do you stay up-to-date with industry trends and market analysis in digital product development? Can you provide an example?
• Can you describe your experience with stakeholder management, and how you ensure seamless collaboration and effective project delivery?

Education:

• Bachelor's (Required)

Experience:

• Produce Owner: 5 years (Required)
• Website Development Project: 5 years (Required)
• Marketing Project: 5 years (Required)
• Agile Methodologies: 3 years (Required)

Work Location: Remote